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Free PEGAPCDC87V1 Exam Braindumps (page: 14)

Page 13 of 47
PDF with 184 Questions

Myco, a telecom company, has recently implemented Pega Customer Decision HubTM. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?

  1. Engagement policies and Arbitration
  2. Contact policies
  3. Segmentation
  4. Audience

Answer(s): C

Explanation:

Translating Traditional Segments: When moving away from traditional marketing to always-on outbound capabilities in Pega Customer Decision Hub, translating traditional segments is essential to identify the target audience correctly.
Segmentation Configuration: In Pega, segmentation rules are configured to define and group customers based on various attributes. This allows the system to identify the right target audience for outbound campaigns.


Reference:

Pega documentation on transitioning to always-on outbound capabilities highlights the use of segmentation for identifying target audiences .



A customer contacts a bank to resolve a credit card dispute. After dispute resolution, Next-Best- Action displays a set of sales offers that a Customer Service Representative can present to the customer.
Which feature of Next-Best-Action helps the Customer Service Representative decide on the offer to present to the customer?

  1. Call intent detection
  2. Offers ranking
  3. Dispute handling strategy
  4. Interaction history

Answer(s): B

Explanation:

Next-Best-Action Offers Ranking: When a Customer Service Representative (CSR) is presented with a set of sales offers, the Next-Best-Action feature ranks these offers based on their relevance and priority.
Decision Making: This ranking helps the CSR to decide which offer to present to the customer, ensuring that the most appropriate and effective offer is chosen.


Reference:

Pega's Next-Best-Action documentation describes the offer ranking feature as a critical component for prioritizing customer interactions .



As a decisioning consultant, you advise the board on the business issues for which they must use the Next-Best-Action strategy.
Which three business issues do you recommend? (Choose Three)

  1. Collections
  2. Service
  3. Retention
  4. Resource Planning
  5. Accounting

Answer(s): A,B,C

Explanation:

Next-Best-Action Strategy Application: Pega's Next-Best-Action strategy can be applied to various business issues to optimize decision-making and enhance customer interactions. Collections: Used to manage and optimize debt collection processes by determining the best actions to take with customers who have outstanding debts.
Service: Enhances customer service interactions by suggesting the most relevant actions or responses to customer inquiries and issues.
Retention: Focuses on retaining customers by identifying and executing actions that are most likely to keep them engaged and loyal.


Reference:

Pega documentation and best practices recommend using Next-Best-Action for these critical business issues to improve overall business performance and customer satisfaction .



Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to- one marketing approach. The company is introducing a new data plan.
Which two channels can the company use to present the new data plan to a customer? (Choose Two)

  1. Television
  2. Retail store
  3. Chatbot
  4. Billboard

Answer(s): B,C

Explanation:

One-to-One Marketing Channels: As the company transitions to a one-to-one marketing approach, leveraging various channels is essential to effectively present new offers like a data plan. Retail Store: Offers can be presented directly to customers through in-store interactions, allowing personalized recommendations based on their profile and behavior. Chatbot: Automated chatbots can engage customers in real-time on digital platforms, offering personalized data plans based on customer interactions and preferences.


Reference:

Pega's documentation on channel usage in Next-Best-Action strategies highlights the effectiveness of using retail stores and chatbots for personalized customer engagements .






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