Free PEGAPCDC87V1 Exam Braindumps (page: 9)

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U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers. As a decisioning consultant, what best practice must you follow to include images in the emails?

  1. Provide links to images in the email
  2. Host images on an external server
  3. Embed images in the email directly
  4. Attach images to the email

Answer(s): A

Explanation:

Best Practice for Emails: To ensure that emails load quickly and correctly across various email clients, it's best practice to provide links to images rather than embedding them directly or attaching them. This method ensures better compatibility and avoids large email sizes. Implementation: Including image links allows the email client to fetch images from a server, ensuring that the email content remains lightweight and is displayed properly.


Reference:

Pega's documentation on email treatments and best practices for including images in emails recommends using links to images hosted externally .



U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full customer life cycle:
marketing, sales, and service.
Which two valid actions do you create? (Choose Two)

  1. Credit card status
  2. No annual fee credit card
  3. 1% cash back credit card
  4. Credit card number

Answer(s): B,C

Explanation:

Marketing and Sales Actions: Creating actions like "No annual fee credit card" and "1% cash back credit card" address different customer needs and stages in the customer lifecycle, including acquisition and engagement.
Full Customer Lifecycle: These actions involve marketing and sales efforts aimed at attracting and retaining customers by offering attractive benefits.


Reference:

Pega's action creation guidelines emphasize defining actions that align with marketing and sales goals to address the full customer lifecycle .



DRAG DROP (Drag and Drop is not supported)
U+ Bank has decided to use the Pega Customer Decision HubTM to recommend more relevant banner ads to its customers when they visit the personal portal. Select each placement type on the left and drag it to the correct requirement on the right.

  1. See Explanation section for answer.

Answer(s): A

Explanation:



In Pega Customer Decision HubTM, the characteristics of an action are defined by using

  1. properties
  2. logos
  3. plain text
  4. banners

Answer(s): A

Explanation:

In Pega Customer Decision Hub, the characteristics of an action are defined by using properties.

Properties are used to capture specific details about an action, such as the type of offer, the conditions under which it should be presented, and other relevant data that influence decision- making. These properties ensure that the actions are personalized and relevant to the customer.


Reference:

Pega Customer Decision Hub User Guide, section on managing actions and properties.






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