U+ Bank's marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want to show offers on a customer's account page if the customer has already received three home loan offers in the last two weeks. What do you need to define to implement the business requirement?
Answer(s): A
To ensure that a customer does not see offers on their account page if they have already received three home loan offers in the last two weeks, you need to define customer contact limits. These limits allow you to control the number of times a customer can be contacted with specific types of offers within a given timeframe, thus preventing overexposure and enhancing customer satisfaction.
Pega Customer Decision Hub User Guide, section on "Creating a contact policy".
To which types of decisions can Pega Customer Decision HubTM be applied?
Pega Customer Decision Hub can be applied to various types of decisions, including determining how to retain a customer. It leverages decision management and AI technologies to analyze customer data, predict behaviors, and recommend personalized actions that can help improve customer retention and satisfaction.
Pega Customer Decision Hub User Guide, section on "Improving customer experience with next-best-action on owned channels".
MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers. What action must MyCo take to meet this business requirement?
To present customer-centric mobile internet offers on Facebook, MyCo should place a paid ad. This action ensures that the offers are targeted and displayed to the relevant audience on the social media platform, leveraging Pega Customer Decision Hub's integration with paid media channels like Facebook Ads.
Pega Customer Decision Hub User Guide, section on "Defining triggers for paid media".
Myco, a telecom company, has recently implemented Pega Customer Decision HubTM. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.What artifact do you configure to translate the traditional segments used to identify the target audience?
Answer(s): C
Translating Traditional Segments: When moving away from traditional marketing to always-on outbound capabilities in Pega Customer Decision Hub, translating traditional segments is essential to identify the target audience correctly.Segmentation Configuration: In Pega, segmentation rules are configured to define and group customers based on various attributes. This allows the system to identify the right target audience for outbound campaigns.
Pega documentation on transitioning to always-on outbound capabilities highlights the use of segmentation for identifying target audiences .
A customer contacts a bank to resolve a credit card dispute. After dispute resolution, Next-Best- Action displays a set of sales offers that a Customer Service Representative can present to the customer.Which feature of Next-Best-Action helps the Customer Service Representative decide on the offer to present to the customer?
Answer(s): B
Next-Best-Action Offers Ranking: When a Customer Service Representative (CSR) is presented with a set of sales offers, the Next-Best-Action feature ranks these offers based on their relevance and priority.Decision Making: This ranking helps the CSR to decide which offer to present to the customer, ensuring that the most appropriate and effective offer is chosen.
Pega's Next-Best-Action documentation describes the offer ranking feature as a critical component for prioritizing customer interactions .
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