Overview of the Certified Data 360 Consultant Exam
The Data 360 Consultant certification evaluates architects and data analysts on their proficiency in unifying fragmented customer data within the Salesforce Data Cloud ecosystem. Candidates must demonstrate expertise in mapping complex ingestion patterns from CRM, Marketing Cloud, and external streaming sources into the Customer 360 Data Model. Mastery includes implementing identity resolution rules, defining unified profile hierarchies, and configuring calculated insights for real-time activation. Proficiency in SQL-based segmentation, data lake object (DLO) integration, and harmonizing schemas using the Cloud Information Model is mandatory. Furthermore, the exam validates technical acumen in managing consent frameworks, data privacy compliance, and cross-cloud interoperability via standardized connectors.