QUESTION: 73

A user in the MC wants to use salesforce custom object data for segmenting and personalization. How should the consultant approach this requirement?

Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

Answer(s): C

Reveal Solution Next Question

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping. What action should NTO take? Select One

Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Create a user-initiated message to logged-in customers to send once the website is restarted
Create and send an apology email that includes a discount for a future purchase to all customers.

Answer(s): C

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QUESTION: 75

An existing triggered send needs to be updated with new content Select the correct sequence

Pause message interaction, Edit message content, Publish changes, Start triggered email interaction

Answer(s): A

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QUESTION: 76

Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?

A scheduled automation to send emails to customers who made a purchase daily
A triggered automation to send emails to customers who have made a purchase
A triggered message to send an email as soon as a customer completes a purchase
A user-initiated message to send an email to customers who made a purchase daily

Answer(s): C

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Free Certified Marketing Cloud Consultant Exam Braindumps (page: 19)

QUESTION: 73

QUESTION: 74

QUESTION: 75

QUESTION: 76