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Free Certified Marketing Cloud Consultant Exam Braindumps
Salesforce Certified Marketing Cloud Consultant Questions 96–100 (page: 21)

Updated On: 10-Feb-2026
Page 21 of 60
PDF with 293 Questions

Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.

Their customer base includes 1.5 million email addresses. What should the consultant recommend?

  1. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
  2. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
  3. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
  4. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

Answer(s): D



A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?

  1. HTML
  2. SSJS
  3. AMPscript
  4. SQL

Answer(s): B



A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?

  1. My Tracking
  2. My Reports
  3. Tracking Extract
  4. Data Views

Answer(s): A

Explanation:

With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria.



Which two statements about a database of record are correct? Choose 2 answers

  1. It is a centralized storage repository of data about objects or people.
  2. It is any database containing subscriber data.
  3. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
  4. It is a system in which a subscriber’s status is maintained.

Answer(s): A,D



Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers’ information. If a new manager is assigned to a region, NTO wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

  1. Regional store manager’s name and email address for each customer.
  2. Each customer’s region code and the manager’s name and email address for each region code.
  3. Name and email address for each regional store manager stored on a lookup table.
  4. Region code, regional store manager’s name, and email address for each customer.

Answer(s): D



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