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Free Certified Marketing Cloud Consultant Exam Braindumps (page: 22)

Page 21 of 74
PDF with 293 Questions

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:

* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website

Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:

  1. Should customers exit the journey when the goal is met?
  2. How are the subscribers identified in your web analytics?
  3. How many messages should be included in each journey?
  4. Should a single customer exist in multiple journeys at the same time?
  5. How long after the behavior occurs will a subscriber need to enter a journey?

Answer(s): B,D,E



Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

  1. Re-entry anytime
  2. Re-entry only after exit
  3. No re-entry

Answer(s): A



A customer has several values that need to be used in the body of an email send:

* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns

What method should be used?

  1. AMPScript a single LookupOrderRows function
  2. Dynamic content via the Dynamic content wizard
  3. Server side JavaScript a single LookupOrderedRows function
  4. AMPScript a single lookup function

Answer(s): A



As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?

  1. Use a web-safe font for text that closely matches the brand's custom font.
  2. Build an email as one image, with all text saved in the brand font.
  3. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
  4. Build an email using multiple images, with all text saved in the brand font.

Answer(s): A






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