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Free Certified Marketing Cloud Consultant Exam Braindumps (page: 42)

Page 42 of 74
PDF with 293 Questions

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

  1. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
  2. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
  3. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
  4. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

Answer(s): D



Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

  1. Import File > Data Extract > File Transfer > Import File
  2. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
  3. Import File > Query > Data Extract > File Transfer > Import File
  4. File Transfer > Import File > Data Extract > File Transfer > Import File

Answer(s): B



A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

  1. A Transactional Journey with the Not Sent Notification activity included
  2. A Datorama instance to ingest their data
  3. An external system to receive and confirm callback and subscriptions
  4. An Interaction Studio instance to ingest their data

Answer(s): C



A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?

  1. Publication List with Lists
  2. Publication List with Data Extensions
  3. Exclusion List with Lists
  4. Exclusion List with Data Extensions

Answer(s): B



Page 42 of 74



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Shobena commented on June 19, 2024
Yesterday I gave this exam. Passed it on the first try. This prep material is very accurate and cover all topics.
INDIA
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