Free Certified Marketing Cloud Consultant Exam Braindumps
Salesforce Certified Marketing Cloud Consultant Questions 81–85 (page: 18)

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:

* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website

Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:

Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

A customer has several values that need to be used in the body of an email send:

* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns

What method should be used?

As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers