Each year, representatives from Universal Containers attend two major industry conferences that generate a large volume of leads. After Leads have been converted to Opportunities, a few months later, the team wants to determine the ROI for each industry conference.
Which solution should the consultant recommend?
- Create a Chatter group for each conference and mention this group on all new leads.
- Create industry events as campaigns, add leads as Campaign Members, and utilize Customizable Campaign Influence.
- Create a multi-select picklist and ask representatives to select which conference(s) influenced the lead.
- Create the Campaigns related list on the Lead page layout, and associate new leads with a campaign.
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