QUESTION: 33

A project team led by a strategy designer has just facilitated 3 weeks of user research.
What should thev do to identify kev insights?

Plot insights on a 2x2 diagram of effort and impact, and align with stakeholders.
Ask each team member to create insights based on their expertise and support with collected quotes.
As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.

Answer(s): C

Explanation:

The project team should spend time affinity mapping, spotting patterns, and surfacing surprises, to identify key insights after conducting user research. This method involves grouping data points into themes or categories, finding connections or trends among them, and highlighting unexpected or surprising findings.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer- certification-prep/identify-key-insights

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QUESTION: 34

A Sale5force Architect is asked to engage and help facilitate a journey mapping workshop with a strategy designer. The architect is unsure how it will help in the creation of deliverables they are required to produce.
What value should the architect get by engaging in this workshop?

A journey map allows for the creation of a solution architecture diagram.
A journey map will allow the developers to start building.
A journey mapping exercise will provide ail of their technical requirements.

Answer(s): C

Explanation:

A journey map is a tool that helps the architect engage and facilitate a journey mapping workshop with a strategy designer. A journey map is a visual representation of the customer's experience with a product or service, from their perspective. It helps identify the customer's needs, goals, pain points, emotions, and touchpoints across different stages of their journey. It also helps inform the design and development of solutions that meet the customer's expectations and improve their satisfaction.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce- strategy-designer-certification-prep/conduct-a-journey-mapping-session

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QUESTION: 35

Cloud Kicks (CK) has gone through a comprehensive redesign of its internal sales process to better embed it into the capabilities of Sales Cloud. CK's executive stakeholders are concerned there will be limited adoption by the sales team, as Sales Cloud is too new to them and their processes were mostly based on guided documents within Excel.
Which approach should the strategy designer recommend to aid the sales team in onboarding to

Sales Cloud?

Sync an Excel file with Salesforce Connect.
Use In-App Guidance and invest in change management.
Customize Sales Cloud to mimic existing sales process.

Answer(s): B

Explanation:

The strategy designer should recommend using In-App Guidance and investing in change management to aid the sales team in onboarding to Sales Cloud. In-App Guidance is a feature that allows creating prompts and walkthroughs within Salesforce to guide users through new features or processes. Change management is a process that involves planning, communicating, and supporting users through organizational changes, such as adopting new technologies or workflows.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer- certification-prep/use-in-app-guidance-and-invest-in-change-management

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QUESTION: 36

Cloud Kicks (CK) wants to prototype and test the value proposition for a potential new business venture.
When gathering customer feedback on the prototype, which question should CK seek answers to when determining if the business model is viable?

Would customers recommend this to a friend?
How would customers improve the experience?
What are customers willing to pay?

Answer(s): C

Explanation:

The question that CK should seek answers to when determining if the business model is viable is what are customers willing to pay? This question helps evaluate the value proposition and revenue streams of the new service, and whether customers perceive the service as worth paying for.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy- designer-certification-prep/create-a-business-model-canvas

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