QUESTION: 21

Cloud Kicks would like to use a business model canvas to evaluate the desirability, viability, and feasibility of a new service and identify a business model that will justify pursuing the idea.
Which part of the business model canvas represents desirability?

Key activities
Value proposition
Customer segments

Answer(s): B

Explanation:

The value proposition is the part of the business model canvas that represents desirability. It describes the value that the product or service offers to the customer segments, and how it solves their problems or satisfies their needs.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer- certification-prep/create-a-business-model-canvas

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QUESTION: 22

A design team is following the design thinking process to create a vision for their new loyalty program.
While design thinking is an iterative process, there are phases that follow a general order.
Which phase encompasses creating Jobs To Be Done?

Prototype
Define
Deploy

Answer(s): B

Explanation:

Creating Jobs To Be Done is part of the define phase of the design thinking process. This phase involves synthesizing the insights from the empathize phase and framing the problem statement in a human-centered way. Jobs To Be Done are statements that describe what customers are trying to achieve or accomplish through a product or service.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer- certification-prep/create-jobs-to-be-done

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QUESTION: 23

Cloud Kicks (CK) understands that all members of its cross-functional remote team can contribute to the design of a product through collaborative activities.
Which tools should CK use while conducting the next synchronous journey mapping session?

Design creation tools
Whiteboarding tools
Presentation tools

Answer(s): B

Explanation:

Whiteboarding tools are tools that enable collaborative drawing, brainstorming, and mapping on a virtual board. They are useful for conducting synchronous journey mapping sessions with remote teams, as they allow everyone to participate and contribute in real time.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer- certification-prep/conduct-a-journey-mapping-session

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QUESTION: 24

At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.

How should the design team present this information knowing they would challenge a stakeholder's hypothesis?

In a walking deck with video clips from research sessions
In a 'How Might We" statement to encourage new ideas
In an insights workshop with plenty of time for group discussion

Answer(s): C

Explanation:

The design team should present the information that challenges a stakeholder's hypothesis in an insights workshop with plenty of time for group discussion. This helps create a safe and collaborative space where the stakeholder can ask questions, share feedback, and understand the research findings and implications.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer- certification-prep/present-insights-to-stakeholders

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Free Certified-Strategy-Designer Exam Braindumps (page: 7)

QUESTION: 21

Explanation:

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QUESTION: 22

Explanation:

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QUESTION: 23

Explanation:

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QUESTION: 24

Explanation:

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