QUESTION: 57

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

Remove nonessential data for marketing purposes.
Identify and assign appropriate keys to tie records together.
Normalize data and fields to prevent redundancy.
Ensure all available data is included.
Ensure every data source has a sendable field.

Answer(s): A,B,C

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QUESTION: 58

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

Burst Sending
Journey Builder Triggered Sends
Send Throttling
Marketing Cloud Connect

Answer(s): A

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QUESTION: 59

Which three options determine when a contact could enter a journey? Choose 3 answers.

Re-entry at any time
Re-entry by attribute
Re-entry by date
No re-entry
Re-entry only after exiting

Answer(s): A,D,E

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QUESTION: 60

Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrella.
They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible.

Which Marketing Cloud product should NTO purchase as a solution?

Email Rachments
Distributed Sending
Content Syndication
Analytics Builder

Answer(s): B

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QUESTION: 60

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