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Prepare for your Marketing Cloud Administrator Certification Exam Questions 71–75 (page: 16)

Updated On: 10-Feb-2026

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension.
Separated into two different data extensions.
Which workflow should meet these requirements?

  1. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
  2. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
  3. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
  4. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Answer(s): B



A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make?
Choose 2 answers

  1. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
  2. The consultant should enable deep linking in Marketing Cloud Connect configuration.
  3. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
  4. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

Answer(s): A,B



The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message? Choose 3 answers

  1. Each content area specified in a dynamic content rule exists.
  2. Words or phrases used may trigger spam filters.
  3. Grammar and spelling in the email text is correct.
  4. Correct syntax is used on any AMPScript in the email's code.
  5. Personalization strings map to attributes or data extension fields

Answer(s): A,D,E



A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

  1. AMPscript
  2. SQL
  3. HTML
  4. CSS

Answer(s): A



How are publication lists used in the Marketing Cloud?

  1. To send communication to all subscribers, regardless of opt -in status.
  2. To manage subscribers in guided and triggered email sends.
  3. To build dynamic content rules by subscriber type.
  4. To allow subscribers to opt-down/out instead of unsubscribing from all.

Answer(s): D



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