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Prepare for your Marketing Cloud Administrator Certification Exam Questions 76–80 (page: 17)

Updated On: 10-Feb-2026

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

Which solution will decrease manual workloads on the team and will improve their customers experience?

  1. A file drop automation to send emails to customers who have made a purchase.
  2. A user -initiated message to send an email to customers who made a purchase daily.
  3. A scheduled automation to send emails to customers who made a purchase daily.
  4. A triggered message to send an email as soon as a customer completes a purchase.

Answer(s): D



A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.

Which import type should be used?

  1. Overwrite
  2. Add Only
  3. Add/Update
  4. Update Only

Answer(s): C



What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers

  1. Open and click activity are tracked in either version.
  2. The email will avoid detection by various SPAM filters.
  3. An auto-generated text version will be sent with your HTML email.
  4. A custom text version will be sent with your HTML email.

Answer(s): A,C



What functionality is contained in Journey Builder that does not exist in Automation Studio?

  1. Native execution of a Server-side JavaScript activity.
  2. The option to convert a qualified Lead to a Contact.
  3. Flexibility to wait based on duration or a specific time.
  4. The ability to send an email to a Salesforce audience.

Answer(s): B



A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API.

Which steps should be included in the customer's automation?

  1. Import File Activity > three Send Activities to the master data extension.
  2. Three Send Activities to the master data extension.
  3. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
  4. Three Filter Activities > three Send Activities to the filtered audiences.

Answer(s): D



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