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Prepare for your Marketing Cloud Administrator Certification Exam Questions 31–35 (page: 8)

Updated On: 10-Feb-2026

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:

- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator.

The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings.
What action should correct the issue?

  1. Apply the Marketing Cloud for AppExchange User option as well
  2. Reset al passwords to force new tokens
  3. Apply the appropriate user mappings in the CRM configuration
  4. Apply the administrator and Marketing Cloud Administrator permission sets to user

Answer(s): D



Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.

Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

  1. Setup >Data Management > Synchronized Data Extensions
  2. Contact Builder > Data Extensions > Synchronized Data Extensions
  3. Contact Builder > Data Sources
  4. Setup > Apps > Salesforce Integration

Answer(s): C



Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers

  1. Goal target statistics are stored in a data extension.
  2. Goals are created to evaluate journey performance.
  3. Goals can act as exit criteria.
  4. Contacts are evaluated against the goal after a wait activity.
  5. Each contact is assigned an individual goal.

Answer(s): B,C,D



An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?

  1. Data Extension
  2. Publication List
  3. Group
  4. List

Answer(s): A



A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.

What should the admin do to resolve the issue so the user can send an email?

  1. Edit permissions and Grant permissions to Send
  2. Edit permissions and deselect Deny for Email Sending
  3. Add the Role Marketing Cloud Channel Manager
  4. Remove the Marketing Cloud Viewer Role

Answer(s): A



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