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Prepare for your Marketing Cloud Administrator Certification Exam Questions 36–40 (page: 9)

Updated On: 10-Feb-2026

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

  1. AMPscript for Marketing Cloud
  2. Web Analytics Connector
  3. Google Analytics 360
  4. Marketing Cloud Connect

Answer(s): B



A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

  1. NTO requires SSL certificate configurations for Content Builder and Portfolio images
  2. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
  3. Multiple brand logos must be accommodated in an email header
  4. A new sender profile needs to be leveraged for sending transactional emails

Answer(s): B



Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.

Where should the Marketing Cloud admin begin troubleshooting?

  1. Contact Builder > Synchronized Data Extensions
  2. Automation Studio > File Transfers
  3. Contact Builder > Data Sources
  4. Email Studio > Synchronized Data Extensions

Answer(s): C



A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?

  1. Advertising Studio
  2. Personalization Builder
  3. Web and Mobile Analytics
  4. Web Analytics Connector

Answer(s): D



Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

  1. Enabling Mobile Connect
  2. Managing the Enhanced SFTP
  3. Configuring Journey Builder
  4. Setting up the Data Structure

Answer(s): D



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