QUESTION: 109

Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA."

Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

Include Hero_CTA1 In the filename for each Hero Image.
Add "Hero_CTAn to the Tracking Alias field for each link.
Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
Include "Hero_CTA" in the Link Tooltip field for each link.

Answer(s): A,B

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QUESTION: 110

A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)