QUESTION: 117

Why do consumers prefer email marketing? (Choose 3)

Put the consumer in control
Consumers trust brands to respect their preferences.
Customers can manage preferences and unsubscribes.
Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.

Answer(s): A,B,C

QUESTION: 118

Northern Train Outfitters wants to display different content areas based on the subscriber data. What can be used to accomplish this? (Choose 2)

Profile Mapping
AMPscript
Dynamic Content
Personalization Strings

Answer(s): C,D

Reveal Solution Next Question

A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?