QUESTION: 129

Identify the best practices for interacting with potential and active subscribers. (Choose 3)

Buy email lists
Permission is specific to an address even if you know others.
Opt-in via SMS in not Opt-in via email (And vice versa)
Opt-ins are brand specific, don't share with other brands.
In store loyalty programs

Answer(s): B,C,D

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QUESTION: 130

Where can a filtered data extension by manually refreshed? Select 2

Data Extension folder listing
Send Email wizard
User-initiated send definition
Data Extension details page

Answer(s): A,D

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Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.

How should NTO build the email?

Create dynamic content with a SQL Query activity.
Create a template-based email using dynamic content.
Create multiple versions of the email for loyalty and non-loyalty members.
Create a template and lock content In the template.

Answer(s): B

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QUESTION: 132

Which tactic will improve deliverability for a new sender?

Send email during the holiday season when new senders are less likely to be detected
Send email to a minimum of 35,000 subscribers per ISP per day
Send email to ISPs that have been notified of the new sender
Send email to the most active and engaged customers

Answer(s): D

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Free EEB101 Exam Braindumps (page: 33)

QUESTION: 129

QUESTION: 130

QUESTION: 131

QUESTION: 132