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Free Marketing-Cloud-Account-Engagement-Consultant Exam Braindumps (page: 16)

Page 15 of 66
PDF with 264 Questions

Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

  1. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
  2. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
  3. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
  4. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.

Answer(s): D



You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

  1. Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
  2. Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
  3. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
  4. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

Answer(s): B



Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

  1. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
  2. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
  3. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
  4. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

Answer(s): B



LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources.
What do you advise?

  1. Start a company blog and promote a few high-quality pieces of content.
  2. Post content from other websites on your own site.
  3. Hire an agency to create content.
  4. Focus on creating as much content as possible.

Answer(s): A






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