QUESTION: 29

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria ::
Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria
:: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry
:: Software, action :: add to Salesforce Campaign

Answer(s): A,B

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QUESTION: 30

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead.
Which of the following statements is true?

For all prospects who have already matched, no new actions will be applied.
For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

Answer(s): A

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QUESTION: 31

LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form.
When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

Export the submission report & Import
Run completion Action on form Request a demo with action assign to user
Run completion Action on form Request a demo with action notify Admin
Run an automation rule to assign based on the « Request demo » Submission & prospect status field

Answer(s): D

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QUESTION: 32

LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately.
What is the correct way to handle this?

Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

Answer(s): D

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Free Marketing-Cloud-Account-Engagement-Consultant Exam Braindumps (page: 9)

QUESTION: 29

QUESTION: 30

QUESTION: 31

QUESTION: 32

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