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Free Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Questions (page: 3)

Page 3 of 62
PDF with 304 Questions

A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

  1. The email contains a text version
  2. The email contains at least one variable tag
  3. The email uses dynamic content
  4. The email designates a general or specific sender
  5. The email contains an unsubscribe link

Answer(s): A,D,E

Explanation:

According to the Marketing Cloud Account Engagement Email Basics, there are three mandatory components for an email to be saved in Marketing Cloud Account Engagement: a text version, a sender, and an unsubscribe link. A text version is required for accessibility and deliverability reasons, as some email clients or recipients may not support HTML emails. A sender is required to identify the source of the email and comply with the CAN-SPAM Act. An unsubscribe link is required to allow recipients to opt out of future emails and comply with the GDPR and other privacy regulations. Variable tags, dynamic content, and social posts are optional components that can enhance the personalization and interactivity of the email, but they are not required for saving the email draft.



By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers

  1. Case records
  2. Opportunity records
  3. Contact records
  4. Lead records
  5. Account records

Answer(s): C,D

Explanation:

By default, Marketing Cloud Account Engagement writes to two objects in Salesforce: contact records and lead records. These are the two objects that store information about individual prospects in Salesforce. Marketing Cloud Account Engagement syncs with these objects based on the email address field, which is the unique identifier for prospects. Marketing Cloud Account Engagement can create new contact or lead records in Salesforce, or update existing ones, depending on the sync settings and rules. Marketing Cloud Account Engagement does not write to case records, opportunity records, or account records by default, but it can read from them and use their information for segmentation and reporting purposes. Reference Marketing Cloud Account Engagement and Salesforce Sync Behavior



A designer wants to apply LenoxSoft's styling to assets in Marketing Cloud Account Engagement.
Which two assets can they control CSS styling for In Marketing Cloud Account Engagement? Choose 2 answers

  1. Landing pages
  2. Form handlers
  3. Forms
  4. Social posts

Answer(s): A,C

Explanation:

A designer can control the CSS styling for two assets in Marketing Cloud Account Engagement:
landing pages and forms. Landing pages are web pages that capture visitor information and generate leads. Forms are web forms that collect visitor information and convert them to prospects. Both landing pages and forms can be customized with CSS to match the branding and design of LenoxSoft. Form handlers and social posts are not assets that can be controlled by CSS in Marketing Cloud Account Engagement. Form handlers are connectors that allow Marketing Cloud Account Engagement to use external forms on your website. Social posts are messages that can be sent to your social media accounts from Marketing Cloud Account Engagement. Reference Customize Landing Pages with CSS Customize Forms with CSS



What is one way a sales rep can convert a visitor to a prospect?

  1. The sales rep gives the visitor a phone call.
  2. The sales rep increases the visitor s score to 100.
  3. The sales rep manually associates the visitor with a prospect.
  4. The sales rep walks the visitor through a demo.

Answer(s): C

Explanation:

One way a sales rep can convert a visitor to a prospect is by manually associating the visitor with a prospect. A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A sales rep can use the [Visitor Activity page] in Marketing Cloud Account Engagement to see the visitors who have interacted with your website, and manually associate them with a prospect if they have an email address. This will convert the visitor to a prospect and allow the sales rep to follow up with them. The other options are not ways to convert a visitor to a prospect. Giving the visitor a phone call, increasing the visitor's score, or walking the visitor through a demo are ways to engage with a prospect, but they do not identify the visitor's email address or associate them with a prospect.



LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?

  1. The link should start with http or https to be automatically re-written.
  2. The link should contain a wildcard to be automatically re-written.
  3. The link should point to go.Marketing Cloud Account Engagement com to be automatically re- written.
  4. The link should be populated with variable tags to be automatically re-written

Answer(s): A

Explanation:

The reason why the email link www.lenoxsoft.com was not re-written for tracking is that the link should start with http or https to be automatically re-written. Marketing Cloud Account Engagement automatically re-writes links in emails to track the clicks and measure the engagement of the recipients. However, Marketing Cloud Account Engagement only re-writes links that start with http or https, as these are the protocols that indicate a web address. The link www.lenoxsoft.com does not have a protocol, so Marketing Cloud Account Engagement does not recognize it as a web address and does not re-write it for tracking. The other options are not relevant for link re-writing. The link does not need to contain a wildcard, point to go.Marketing Cloud Account Engagement.com, or be populated with variable tags to be automatically re-written. These are features that can be used to create dynamic or custom links, but they are not required for link re-writing. Reference [Link Click Tracking]



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