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Free Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Questions (page: 4)

Page 4 of 62
PDF with 304 Questions

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

  1. The Lifecycle Report filtered by timeframe
  2. The prospect fields that were updated
  3. The amount of time the prospect spent viewing the website
  4. The lists that that prospect was added to or removed from
  5. The data and time when a prospect was assigned

Answer(s): B,D,E

Explanation:

The prospect's Audits tab shows the history of changes made to the prospect's record, such as field updates, list changes, and assignment dates. These data points can help determine what updates were made during the database clean-up project and how they affected the prospects. The Lifecycle Report, the amount of time the prospect spent viewing the website, and the unique clicks are not data points that can be found in the Audits tab, but they can be found in other reports or tabs in Marketing Cloud Account Engagement. Reference Prospect Audits



A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

  1. Resume the rule after saving
  2. Sava the rule without any additional action
  3. Schedule the rule to run before saving it
  4. Preview the rule before saving it

Answer(s): B

Explanation:

A new automation rule does not require any additional action for prospects to begin matching that automation rule, other than saving the rule. Automation rules are active by default once they are saved, and they run every hour to match prospects based on the rule criteria. Resuming, scheduling,

or previewing the rule are not actions that are required for prospects to begin matching the rule, but they are optional features that can be used to manage or test the rule. Reference Automation Rules Overview



Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

  1. Total submissions
  2. Unique submissions
  3. Conversions
  4. unique clicks

Answer(s): B



A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

  1. Use a segmentation rule to add prospects to a list
  2. Use a dynamic list to add prospects to a list
  3. Use a completion action to add prospects to a list
  4. Use an automation rule to add prospects to a list

Answer(s): C

Explanation:

The automation tool that would effectively achieve the goal of adding prospects to a list after they submit a form, but not retroactively applying actions to prospects that have already filled out the form, is a completion action. Completion actions are actions that are triggered when a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. Completion actions are executed in real time and only affect the prospects who complete the activity after the action is set up. Segmentation rules, dynamic lists, and automation rules are not suitable for this goal, as they are either retroactive, recurring, or based on criteria other than a specific activity. Reference Completion Actions Overview



LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list. In which scenario would a prospect be able to receive the emails in the program?

  1. The prospect is marked as optad out.
  2. The prospect is removed from the recipient list
  3. The prospect is removed from the suppression list
  4. The prospect is removed from both the suppression list and the recipient list.

Answer(s): C

Explanation:

The scenario in which a prospect would be able to receive the emails in the program is when the prospect is removed from the suppression list. A suppression list is a list that prevents prospects from receiving emails from an engagement studio program, even if they are in the recipient list. A recipient list is a list that defines the prospects who are eligible to receive emails from the program. If a prospect is in both the recipient list and the suppression list, they will not receive any emails from the program. Removing the prospect from the suppression list will allow them to receive the emails, as long as they are still in the recipient list and not opted out. Removing the prospect from the recipient list, marking the prospect as opted out, or removing the prospect from both the suppression list and the recipient list will not allow them to receive the emails from the program. Reference [Engagement Studio Suppression Lists]



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