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Free Salesforce Marketing-Cloud-Personalization Exam Braindumps (page: 5)

Page 5 of 32
PDF with 121 Questions

What is the best practice naming convention for attributes?

  1. UpperCamelCase
  2. Lower_snake_case
  3. Upper_snake_case
  4. lowerCamelCase

Answer(s): A

Explanation:

Best practice naming convention for attributes in Interaction Studio:
Use UpperCamelCase (e.g., FirstName, PurchaseDate).
This ensures consistency, readability, and adherence to Interaction Studio's standards.


Reference:

Salesforce Interaction Studio Developer Documentation - Attribute Naming Conventions



What are three features of the WebSDK when deployed on a website?

  1. Configure filters and goals
  2. Rendering campaign for personalisation
  3. Identity and cookie management
  4. Sitemapping for data collection
  5. Loading data from ETL feeds

Answer(s): B,C,D

Explanation:

Rendering Campaign for Personalization:
WebSDK enables the dynamic rendering of personalized campaigns directly on the website. It adapts content based on predefined rules and user behavior.


Reference:

Salesforce Interaction Studio Documentation ­ WebSDK Personalization.
Identity and Cookie Management:
WebSDK provides identity and cookie management, ensuring seamless user identification across sessions and devices.


Salesforce WebSDK Cookie Management Guide.
Sitemapping for Data Collection:
Sitemapping allows data collection by defining page types and content zones, which helps track user interactions effectively.


Salesforce WebSDK Configuration and Sitemapping Documentation.



In which two locations in the pageType definition can a developer pass in attributes?

  1. Listeners
  2. cashdom
  3. Ismatch
  4. onActionEvent

Answer(s): A,D

Explanation:

Listeners:
Listeners in pageType definitions monitor specific user interactions and pass attributes dynamically to enhance personalization.


Reference:

Salesforce WebSDK Development Guide ­ Using Listeners.
onActionEvent:
This attribute in pageType captures events triggered by user actions, passing relevant data for processing.


Salesforce Interaction Studio Documentation ­ Defining onActionEvent.



What three components are defined by the developer in the Sitemap?

  1. Page Types
  2. Events
  3. Promotions
  4. Campaigns
  5. Content Zones

Answer(s): A,B,E

Explanation:

Page Types:
Defines the structure of website pages, enabling accurate mapping of data and personalization rules.


Reference:

Salesforce Sitemap and Page Types Guide.
Events:
Events track user actions like clicks and form submissions, feeding interaction data into the system.

Salesforce Interaction Studio Event Configuration.
Content Zones:
Defines specific areas on a webpage where personalized content can be displayed dynamically.

Salesforce Content Zone Integration Documentation.



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