How many days after the date of upload will files be deleted from the SFTP?
Answer(s): B
Salesforce Marketing Cloud's SFTP (Simple File Transfer Protocol) is designed to securely transfer files between your system and Marketing Cloud. To optimize storage and security, files are retained for a specific period.According to Salesforce documentation, files uploaded via SFTP are typically deleted after 30 days. This retention period is a standard setting and may vary based on specific configurations or agreements with Salesforce.To confirm the exact retention period for your organization, it's recommended to:Consult with your Salesforce Administrator: They can provide specific details about your organization's SFTP configuration and retention policies. Review Salesforce Documentation: Refer to the official Salesforce Marketing Cloud documentation for the most up-to-date information on file retention policies and best practices. By understanding the file retention policy, you can effectively manage your file transfers and ensure that your data is securely stored and accessed within the specified timeframe.
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
Answer(s): C
When exporting user-defined attributes, selecting the option to include all custom fields ensures that all newly created custom attributes are part of the export. This functionality is especially useful for ad-hoc data exports to analyze or integrate additional user data.
Salesforce Interaction Studio Segment Export Guide.
How many total global goals and filters can you define for your dataset in IS?
Answer(s): A
Interaction Studio allows you to define a maximum of 64 global filters and goals combined per dataset.These filters and goals help refine data views and track performance based on specific criteria or objectives.
Salesforce Interaction Studio Documentation - Filters and Goals Limits
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
To view campaign performance for specific groups of users:Create a Segment:Define the group of users based on specific attributes or behaviors.Set Up a Filter:Use the segment as a filter.Apply in Campaign Statistics:Use this filter in campaign statistics to analyze performance metrics for the selected user group.
Salesforce Interaction Studio Documentation - Campaign Reporting
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
To ensure the same group of users always gets the control experience:Control Group Segment:Define a segment specifically for control group allocation. This segment ensures consistency across campaigns, maintaining the same group in the control experience.
Salesforce Interaction Studio Documentation - A/B Testing and Control Groups
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