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Free Marketing-Cloud-Personalization Exam Braindumps (page: 6)

Page 4 of 32
PDF with 121 Questions

How does IS define web template?

  1. A repeatable framework used to create a web campaign
  2. A google Chrome Extension
  3. The events and behavior of what will be captured on the websites
  4. An area on your site that a developer has configured.

Answer(s): A

Explanation:

In Interaction Studio (IS), a web template is defined as:

A reusable framework that simplifies the creation of web campaigns. Developers design web templates to include configurable elements such as layout, dynamic content rules, and styling, which marketers can use to personalize experiences without requiring extensive coding.


Reference:

Salesforce Interaction Studio Documentation - Web Templates



The sitemap provides the functionality that enables IS to identify which three items?

  1. Page types
  2. content zones
  3. attributes
  4. campaign
  5. Templates

Answer(s): A,B,C

Explanation:

A sitemap in Interaction Studio enables IS to identify key components on a website for personalization purposes, including:
Page Types (Answer A):
Classifies different types of pages (e.g., product pages, category pages).
Content Zones (Answer B):
Defines areas of the webpage where personalized content can be displayed.
Attributes (Answer C):
Captures metadata about pages and elements, such as product details or user behavior.


Reference:

Salesforce Interaction Studio Documentation - Sitemaps



How are anonymous visitors tracked?

  1. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
  2. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
  3. The customer must assign a unique alphanumeric identifier using a first-party cookie
  4. The browser assigns a 3rd party cookie

Answer(s): A

Explanation:

Interaction Studio tracks anonymous visitors by:
Assigning a unique identifier via a first-party cookie.

This cookie ensures compliance with privacy standards and allows tracking across sessions for personalization without identifying personally identifiable information (PII).


Reference:

Salesforce Interaction Studio Documentation - Visitor Tracking



If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

  1. Developer tools
  2. Force SDK URL
  3. Campaign Debugger
  4. Inject SDK

Answer(s): B

Explanation:

When testing a website where a beacon from a different dataset is deployed, the Force SDK URL feature in the Evergage Launcher is used.
This allows developers to load and simulate a different dataset by specifying the SDK URL, enabling them to troubleshoot and test scenarios accurately.


Reference:

Salesforce Interaction Studio Developer Documentation - Evergage Launcher






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