Salesforce MC-101 Exam Prep
Salesforce Certified Marketing Cloud Engagement Foundations (Page 12 )

• What they are for

• Where you set them up

• How the split and winner work

• Use cases

• Contact Key: The unique identifier for a contact across all channels in Marketing Cloud (Contact Builder). It’s the cross-channel identity.

• Subscriber Key: The unique identifier for a subscriber within Email Studio / All Subscribers. It’s the email-send identity.

• Hard bounce: Permanent delivery failure. Examples include an invalid email address, a non-existent domain, or a recipient server that blocks delivery. Action: remove or suppress the address from your list and don’t keep trying.

• Soft bounce: Temporary delivery failure. Examples include a full mailbox, server downtime, or a message that’s too large. Action: retry delivery (Marketing Cloud will typically try again); if it continues to bounce, the address may eventually be treated as a hard bounce or removed after multiple attempts.

• Hard bounces signal bad addresses and hurt sender reputation if ignored.
• Soft bounces are temporary; monitor and re-send as appropriate, but don’t overdo it.

• CBWFQ (Class-Based Weighted Fair Queuing): Creates traffic classes and assigns each class a guaranteed bandwidth or queueing treatment.
• PQ (Priority Queuing): Uses multiple queues with strict priority. Higher-priority queues are serviced before lower-priority queues, making it useful for delay-sensitive traffic—but it can starve lower-priority traffic.

• FRTS: Traffic shaping for Frame Relay; it controls the transmission rate rather than selecting packets during congestion.
• CAR: Polices traffic by rate, typically dropping or remarking packets that exceed a limit.
• PBR: Policy-Based Routing; it selects forwarding paths and is not a QoS queueing mechanism.

• Bronze: Raw ingested data
• Silver: Cleaned, validated, and transformed data
• Gold: Business-level data for analytics, dashboards, and reporting

DAX 
Blue Sales = 
CALCULATE( 
    [Total Sales], 
    KEEPFILTERS('Product'[Color] = "Blue") 
)

• CALCULATE evaluates [Total Sales] after applying an additional filter.
• 'Product'[Color] = "Blue" restricts the calculation to blue products.
• KEEPFILTERS ensures the existing filter context is preserved. For example, filters for year, region, or customer remain active. If Color is already filtered, the blue condition is applied as an intersection rather than replacing the existing filter.
• Avoid ALL, because it removes filters and would not maintain the existing context.

• SQL injection
• Cross-site scripting (XSS)
• Malicious or malformed web requests
• Some application-layer abuse

• Layer 4 firewall: Filters based mainly on IP addresses, ports, and connections; it lacks detailed web-request inspection.
• NGFW: Provides broader network security, but a WAF is more specialized for protecting web applications.
• UTM: Combines multiple security functions, but it is not necessarily optimized for web-application protection.

• Help the team identify the root causes of delays.
• Empower the team to improve its workflow and practices.
• Facilitate removal of impediments.
• Avoid directing the team toward a solution without its involvement.
• Protect quality and sustainable delivery rather than simply accelerating everything.

• A: An impediment log may help, but merely recording problems does not empower the team to solve them.
• B: Directing the team to solutions conflicts with self-management.
• C: Adding impediments to the product backlog may incorrectly treat internal obstacles as product features and delays their resolution.

• GPS coordinates
• Date and time the image was taken
• Camera or device information
• Image dimensions and software used

• Log data: Records generated by systems or applications, not normally embedded in image files.
• Encrypted data: Information intentionally encoded to prevent unauthorized access.
• Sensitive data: A broad classification, not the specific type of information being extracted.

• B. Deploy to a SageMaker endpoint: This is needed for SageMaker-hosted models, not for a model intended to be used directly in Amazon Bedrock.
• C. Register with SageMaker Model Registry: SageMaker Model Registry is unrelated to invoking custom models in Bedrock.
• D. Grant access in Bedrock: Access permissions may be necessary, but they do not replace the required provisioned capacity.

• Assign endpoints to a group based on the result of one policy.
• Use that group as the scope of another policy.
• This effectively passes the endpoints from one policy’s processing flow to another.

• Identifies which user or department owns the device
• Supports inventory and compliance requirements
• Enables tracking of lost, stolen, retired, or unauthorized devices
• Helps enforce security controls such as mobile-device management and secure configuration

• A: Not expanding would increase its dependence.
• B: More business from the same corporation would make dependence worse.
• D: Passing work to other minority businesses does not solve its own dependence.
• E: The passage does not suggest that it can force or influence the corporation to give work to others.

• Suporta domínios personalizados.
• Oferece 50 GB de armazenamento — suficiente para os 10 GB de cada aplicação.
• Usa instâncias de computação dedicadas.
• Inclui balanceamento de carga entre instâncias.
• É o plano mais econômico entre as opções que atendem a todos esses requisitos.

• Unsafe images: Requires image/content moderation before the image is processed.
• Hidden instructions embedded in images: These are indirect prompt injections contained in untrusted image content or extracted text, not necessarily in the user’s typed prompt.

1. Search & Intelligence in the Microsoft 365 admin center — No

1. Audit in the Microsoft Defender portal — Yes

1. Audit in the Microsoft Purview portal — Yes

• An Adj-SID does not necessarily need manual configuration.
• It can often be dynamically allocated by the router, although manual configuration may also be possible.
• The adjacency information is advertised through the IGP, such as IS-IS or OSPF.

• It is identified by an Adj-SID.
• It represents a particular adjacency of a node.
• Its meaning is generally local to the advertising node; unlike a Node-SID, it is not a globally reusable instruction across the network.

• Firewall
• Intrusion prevention and detection
• Antivirus or antimalware
• Web and email filtering
• Virtual private networking (VPN)
• Sometimes content filtering and centralized reporting

• Customers may boycott V’s products.
• Supermarket customers may stop buying from V.
• Investors may view V as having higher legal, ethical and reputational risk.
• V could face fines, lawsuits, contract losses and higher costs.
• Expected future profits may fall.

• Share of overall contribution: part of the organization’s total contribution is allocated to the supplying division.
• Dual pricing: the supplying division may record a higher transfer price while the receiving division records a lower price, with central accounts absorbing the difference.
• A centrally imposed price range: this may allow the transfer price to be set above variable cost, helping the supplying division recover fixed costs.

• Complete MFA, or
• Securely change their password

• Identity Protection: evaluates user and sign-in risk and can trigger remediation.
• Privileged Identity Management (PIM): manages temporary, just-in-time access to privileged roles; it does not automatically require password changes for risky sign-ins.

• FTP — Transfers files using a client/server model and supports authentication. It uses separate control and data connections.
• TFTP — A very simple file-transfer protocol with no authentication and minimal features. Commonly used to transfer router or switch configuration files and IOS images.
• SCP — Securely copies files over SSH. It provides encryption and authentication.
• SFTP — Also transfers files securely through SSH, but provides more file-management capabilities than traditional SCP.
• HTTP/HTTPS — Primarily web protocols, but can also download files; HTTPS encrypts the session.

• TFTP = simple, unauthenticated file transfer
• FTP = file transfer with authentication, but not inherently encrypted
• SCP/SFTP = secure file transfer using SSH

DAX 
Sales % of Total = 
DIVIDE( 
    [Total Sales], 
    CALCULATE( 
        [Total Sales], 
        ALLSELECTED(Products) 
    ) 
)

DAX 
Total Sales = 
SUM(Sales[SalesAmount])

Why ALLSELECTED is required

• The numerator, [Total Sales], is evaluated for the current product.
• ALLSELECTED(Products) removes the current product’s visual filter when calculating the denominator.
• It preserves filters applied at the report, page, or slicer level.

Why not ALL(Products)?

DAX 
CALCULATE([Total Sales], ALL(Products))

• Accept terms of use
• Enter a temporary code or credentials
• Provide basic registration information

• Enterprise authentication — Authenticates organizational users, often with centralized identity services; it is not specifically designed for temporary guest access.
• Ad hoc network — A temporary device-to-device network, not an authentication process.
• WPA3 — A wireless security standard. It protects Wi-Fi access but does not provide the web-based temporary access workflow described here.

• Input validation: Prevents malicious or malformed input within an application; it does not authenticate a software package.
• Secure cookies: Protect web-session cookies; they do not protect downloadable software.
• Fuzzing: Tests software by supplying unexpected input to find vulnerabilities; it does not verify software integrity.

• Insert is used when you are creating a new record. It saves the record to the table and then leaves the form.
• Update is used when editing an existing record. It saves the modifications and then leaves the form.

• One network address
• Two usable host addresses—one for each router
• One broadcast address

• Router A: 10.2.1.1
• Router B: 10.2.1.2

• Microservices: An application design approach that divides software into small services; it does not specifically reduce the number of operating systems.
• Containerization: Uses isolated containers that share the host OS kernel—best match.
• Virtualization: Creates separate virtual machines, and each typically requires its own guest OS, so it does not minimize OS instances as effectively.
• Infrastructure as code: Automates deployment and management of infrastructure; it does not describe the architecture being used.

• Document feeder: A scratch, dirt, or debris on the feeder glass or rollers can create a line on every scanned image.
• Pickup rollers: Move paper through the printer; they would not normally create a scanner-only line.
• Corona wire: Affects toner charging and would cause defects on printed output.
• Drum assembly: Also affects printed pages, so faxes and computer print jobs would show the line too.

• Highly polished, organization-wide presentations
• Advanced dashboard design and customization
• Broader business-user distribution and interaction
• Specialized BI governance and modeling features

• MTTC: Time required to contain or limit the incident’s impact — best match.
• MTTR: Time required to remediate or recover from the incident; this may include eradication, restoration, and cleanup, which goes beyond merely stopping spread.
• MTTD: How long it takes to discover the incident.
• MTBF: Average time between failures, generally a reliability metric.

• Red team: Offensive security; attempts exploitation and simulates attackers.
• Blue team: Defensive security; monitors, detects, and responds to attacks.
• Purple team: Combines red- and blue-team activities to improve defenses, but is not the best direct answer here.
• White team: Usually oversees or coordinates an exercise, including rules of engagement and scope.

• Crash cart: Provides local physical access, not remote access.
• Jump box: A secured intermediary used to reach devices over the normal network; it may be inaccessible if the appliance has not booted.
• Secure Shell (SSH): Requires the device’s operating system and network services to be running properly.

• Who owns security risks and decisions
• Who is responsible for implementing controls
• Who reports security performance to management
• How security responsibilities align with business objectives

• B — Compliance with audit requirements: Governance may support compliance, but audit compliance is not its main objective.
• C — Monitoring security incidents: This is an operational security activity, not the central purpose of governance.
• D — Creation of tactical solutions: Governance establishes direction and oversight; tactical solutions belong to management and operational teams.

1. Append Table1 and Table2 as a new query

1. Select the product column in the appended query.

1. Choose Remove Rows > Remove Duplicates

• True positive: The scan reports a vulnerability that really exists.
• False positive: The scan reports a vulnerability that does not exist.
• True negative: The scan correctly reports no vulnerability.
• False negative: The scan fails to detect a vulnerability that is actually present.

• A: CEO-sponsored formal policy — demonstrates executive support, but sponsorship at one point in time may not sustain commitment.
• B: Security awareness training — primarily improves employee behavior, not senior management commitment.
• C: Periodic alignment reviews — ongoing reviews show that security remains relevant, supports business priorities, and uses resources appropriately.
• D: Senior management signoff on the strategy — useful for governance and accountability, but signoff is generally a one-time event.

• Liability accounts (2000–2999) would incorrectly require dimensions, although they should have none.
• Expense accounts (6000–6998) would incorrectly require Customer, which should be optional.
• Account 6999 needs a separate rule because it requires all four dimensions, including Customer.

• 2000–2999: no dimensions
• 4000–4999: Department and Division required; Project and Customer optional
• 6000–6998: Department, Division, and Project required; Customer optional
• 6999: Department, Division, Project, and Customer required

• STP elects the switch with the lowest Bridge ID as the root bridge.
• The Bridge ID consists mainly of bridge priority + MAC address.
• If multiple switches have the same priority, the switch with the lower MAC address is preferred.
• STP bridge priority values are configured in increments of 4096, such as 0, 4096, 8192, and so on. 32768 is the standard default value.

• Microsoft Purview portal: Create and manage sensitivity labels and configure support for sensitivity labels used with Office files in SharePoint and OneDrive.
• SharePoint admin center: Primarily manages SharePoint settings. Older guidance and PowerShell procedures used SharePoint tenant configuration, which can make this question confusing.
• IRM: Concerns Information Rights Management and is a separate protection mechanism; it should not be used to identify the portal for configuring Microsoft Purview sensitivity labels.

• Create the field in the CRM on the relevant person records—typically Lead and Contact in Salesforce.
• Give the Marketo Sync User read/write access to the field.

• ?? ?? ?? ??
• ?? NFS ?? SMB ?? ??
• ?? ???? ???
• ?? IP ??? ???? ?? ???
• ??? ?? ???? ?????

• B: ????? NFS ? Snowball Edge? ?? ?? ? AWS? ?? ? S3
• D: ????? NFS ? ????/Direct Connect ? File Gateway ? S3

• On VirtualNetworkA: enable Allow gateway transit.
• On VirtualNetworkB: enable Use remote gateways.

1. Wireless AP

1. Router

1. Firewall

1. Device placement

• Penetration test: Tests for exploitable vulnerabilities; it does not provide a broad opinion on whether security controls operate effectively.
• Annual self-assessment: Not independent, so it provides less assurance.
• Allow each client the right to audit: Inefficient because every customer may conduct a separate audit, creating duplicated effort and disruption.

• B. Versioned configuration files — Infrastructure is defined in machine-readable files and tracked in version control, allowing repeatable provisioning and change history.
• D. Docker files — Assuming “Doctor files” is a typo for Dockerfiles, a Dockerfile declaratively defines how to build a container image and is commonly considered infrastructure/configuration as code.

• A. Cloned virtual machine images — These are prebuilt infrastructure artifacts, but cloning an image is not itself a code-based infrastructure definition.
• C. Change management database records — A CMDB records information about infrastructure; it does not define or provision that infrastructure.

• Response and resolution time frames
• Availability or uptime requirements
• Performance targets
• Support obligations
• Penalties for failing to meet requirements

• SOW (Statement of Work): Defines the project’s scope, tasks, and deliverables.
• MOA (Memorandum of Agreement): Describes cooperation and responsibilities between parties.
• MOU (Memorandum of Understanding): Records a general mutual understanding, usually without detailed enforceable service targets.

• Accept: Acknowledge the risk and take no additional action.
• Transfer: Shift the risk or financial impact to another party, such as through insurance or a contract.
• Mitigate: Reduce the likelihood or impact using controls, such as firewalls, training, or backups.
• Avoid: Eliminate the activity that creates the risk.

CIMA P3 topics

• IT governance and systems strategy
• Systems development and implementation
• Change and project governance
• Strategic and business risk

• A — Plan for new systems: The committee should help identify and prioritise systems requirements and ensure planned systems support organisational needs.
• D — Consider competitive issues: New information systems may affect Y’s competitive position, service quality and efficiency. These strategic implications should be considered.
• E — Ensure the system meets company goals: This is a key governance responsibility. The committee should ensure the project remains aligned with Y’s objectives and delivers business value.

• B — Develop new systems: Detailed system development should be performed by IT specialists and project teams, not the steering committee.
• C — Manage the project: The project manager should handle day-to-day project management. The steering committee should provide oversight, challenge and key decisions, rather than manage daily activities.