Salesforce MC-101 Exam Prep
Salesforce Certified Marketing Cloud Engagement Foundations (Page 13 )

• What they are for

• Where you set them up

• How the split and winner work

• Use cases

• Contact Key: The unique identifier for a contact across all channels in Marketing Cloud (Contact Builder). It’s the cross-channel identity.

• Subscriber Key: The unique identifier for a subscriber within Email Studio / All Subscribers. It’s the email-send identity.

• Hard bounce: Permanent delivery failure. Examples include an invalid email address, a non-existent domain, or a recipient server that blocks delivery. Action: remove or suppress the address from your list and don’t keep trying.

• Soft bounce: Temporary delivery failure. Examples include a full mailbox, server downtime, or a message that’s too large. Action: retry delivery (Marketing Cloud will typically try again); if it continues to bounce, the address may eventually be treated as a hard bounce or removed after multiple attempts.

• Hard bounces signal bad addresses and hurt sender reputation if ignored.
• Soft bounces are temporary; monitor and re-send as appropriate, but don’t overdo it.

• Active-active routers: Provide redundant Internet connections/devices. Both can operate, so traffic can fail over or be load-balanced.
• Active-active firewalls: Avoid a single firewall becoming a failure point while maintaining security inspection.
• Load balancers: Distribute requests across multiple web servers. If one server fails, traffic can go to the other.
• Redundant power supplies: A server with separate power supplies should connect to independent power sources or circuits.
• UPS A and UPS B: Provide backup power and redundancy. Ideally, each power supply is connected to a different UPS.
• SONET ring: A ring topology provides alternate paths if a fiber link or segment fails.

• Virtual machine disks
• Databases
• Storage accounts
• File systems

• Site-to-site VPN: protects data moving between networks
• HTTPS: protects data moving between a client and website
• Encrypted email: generally protects the message while being transmitted

• At rest = stored data
• In transit = moving data
• In use = data currently being processed by a system

• Espionage: Stealing confidential information, often for a competitor or government.
• Data exfiltration: Unauthorized transfer of data outside the organization. This could occur, but the question focuses on using unapproved access methods.
• Nation-state attack: An attack sponsored or conducted by a government.
• Shadow IT: Employees using technology or access methods outside the organization’s approved security controls.

• SQL injection (SQLi): Attacks databases by inserting malicious SQL commands.
• Cross-site scripting (XSS): Injects scripts into web pages viewed by other users.
• Sideloading: Installing an application from outside the official app store. It may install unauthorized apps, but it does not generally unlock the operating system or enable restricted system features.

• Error correction (ECC): Improves data reliability but does not maximize bandwidth.
• RAM voltage: Increasing voltage may affect stability or speed, but it is not the primary method for increasing module bandwidth.
• Physical module size: Refers to the capacity or form factor of the RAM, not its data-transfer bandwidth.

• A: Configure security groups — Customers define inbound and outbound rules for resources such as Amazon EC2 instances.
• B: Classify company assets — Customers decide how their data and assets should be classified and protected.

• C: Amazon S3 is a regional service; customers select a Region, not individual Availability Zones for buckets.
• D: AWS manages the infrastructure and patching for Amazon DynamoDB.
• E: AWS manages the infrastructure used by AWS Lambda; customers do not select EC2 instances for Lambda functions.

• File1.png — Yes: User1 can apply Label1 with the Microsoft Purview Information Protection client. The client supports labeling image files such as .png in this scenario.

• Folder2 — No: Folder2 is the root folder. The client does not allow labeling the root folder itself. Although the client can label ordinary folders, selecting one applies the label to existing files and subfolders—not automatically to future files.

• File1.docx — Yes: .docx is a supported Microsoft Word file type, so User1 can apply Label1 to it.

• Sensitive document shared during a Teams chat: Teams chat
• Sensitive document stored/shared in a Teams channel: Teams channel messages

• Files shared in a chat are generally stored in the sender’s OneDrive, but the relevant DLP context is the Teams chat message and its attachment.
• Files shared in a channel are stored in the team’s SharePoint site, but the relevant context is the Teams channel message.
• The DLP rule can then use an action such as restrict access to the content to prevent guest users from opening the sensitive document.

• Share of overall contribution: part of the organization’s total contribution is allocated to the supplying division.
• Dual pricing: the supplying division may record a higher transfer price while the receiving division records a lower price, with central accounts absorbing the difference.
• A centrally imposed price range: this may allow the transfer price to be set above variable cost, helping the supplying division recover fixed costs.

• B: Trigger.Once + scheduled job

• C: 10-minute processing-time trigger

• Personally identifiable information (PII) detection

• Prompt Shields

• Self-harm content filtering addresses self-harm-related content.
• Violence content filtering addresses violent content.
• Neither protects customer PII or detects document-based prompt injection.

• Crash cart: Provides local physical access, not remote access.
• Jump box: A secured intermediary used to reach devices over the normal network; it may be inaccessible if the appliance has not booted.
• Secure Shell (SSH): Requires the device’s operating system and network services to be running properly.

• Reviewing security policies and standards checks whether controls are documented, not whether they work.
• Reviewing security logs may show that monitoring is occurring, but does not directly establish that preventive controls are effective.
• Analyzing technical security practices is broad and may assess implementation, but it is less objective than an actual controlled attack.

• Design/compliance effectiveness: policies, standards, and procedures
• Operational effectiveness: logs, records, and evidence that controls operate
• Technical security effectiveness: penetration testing or vulnerability testing

Correct reasoning

• Create storage5 as a General-purpose v2 (StorageV2) account.
• Configure Blob object replication from storage5 to an existing compatible storage account.
• The destination must support object replication—typically another StorageV2 or premium block blob account.
• Blob versioning must be enabled on both accounts.
• Blob change feed must be enabled on the source account.
• The accounts must meet Azure’s object-replication requirements, including being in supported regions and having compatible configuration.

• Managerial: policies, standards, risk management, governance
• Operational: procedures carried out by people, such as training, incident response, and backups
• Technical: firewalls, encryption, access-control systems
• Physical: locks, guards, cameras

• Password spraying: Tries a few common passwords against many accounts; no indication of repeated login attempts.
• Remote-access Trojan (RAT): Could install malware, but it does not explain how the attacker obtained the administrator’s credentials.
• Dictionary attack: Tries words or common passwords against an account; again, the scenario specifically highlights Telnet’s lack of encryption.

• GPU: A failure may cause no video output, but the PC usually still powers on.
• RAM: Can prevent booting or produce error beeps, but fans and power indicators generally work.
• CPU: Can prevent startup or booting, but it usually does not cause a completely lifeless system.

• Approve major information security policies
• Allocate funding and resources
• Set the organization’s risk appetite
• Ensure security supports business objectives

• Evaluating vendors is generally handled by security, procurement, or technical teams.
• Assessing risks is typically performed by security and risk-management professionals, with management accepting or prioritizing the risks.
• Monitoring regulatory adherence is usually handled by compliance, audit, or security functions.

• Inherent risk: Risk that exists before controls are implemented.
• Avoided risk: Risk eliminated by choosing not to perform the risky activity.
• Operational risk: Risk arising from failures in processes, people, systems, or daily operations.

sql 
ALTER TABLE dbo.DimCustomer 
ADD CONSTRAINT PK_DimCustomer 
PRIMARY KEY NONCLUSTERED (CustomerKey) 
NOT ENFORCED;

1. ALTER TABLE dbo.DimCustomer
2. ADD CONSTRAINT PK_DimCustomer PRIMARY KEY NONCLUSTERED (CustomerKey)
3. NOT ENFORCED

1. Convert text and images into numerical embeddings.
2. Store or compare those embeddings.
3. Retrieve the most semantically similar items.

• Embedding model: Best for similarity search and retrieval.
• Generation model: Best for producing new text or other content from multimodal input.

• The product is already in production.
• The organization is examining the product’s functions and cost drivers.
• The objective is to reduce cost without reducing perceived value or required quality.

• Kaizen costing focuses on continuous, usually incremental, cost reductions during the manufacturing stage. It is not specifically the systematic examination of a product’s functions.
• Standard costing compares actual costs with predetermined standards; it is a control technique, not a product redesign method.
• Process innovation concerns developing significantly improved production processes, rather than analysing the product’s functions and value.

• How quickly the vendor must respond to an incident or request
• Target resolution times
• Availability or uptime requirements
• Performance metrics and penalties for not meeting them

• SOW (Statement of Work): Describes the project’s scope, tasks, deliverables, and timeline.
• MOA (Memorandum of Agreement): Documents a formal agreement to cooperate or perform specific activities.
• MOU (Memorandum of Understanding): Records a mutual understanding or intent, often less binding than a contract.

• 16GB RAM: A 64-bit OS is needed to use more than roughly 4GB effectively, but RAM capacity does not prove the CPU supports 64-bit operation.
• 500GB HDD: Storage capacity has no bearing on OS architecture.
• 1Gbps Ethernet: Network speed is unrelated to CPU architecture.

• The selling division receives a credit based on a favourable transfer price, often market price or full cost plus a profit margin.
• The receiving division is charged a lower amount, such as marginal cost or another agreed price.
• The difference is accounted for centrally by head office or a corporate adjustment.

1. Create a custom Sensitive Information Type (SIT) in the Microsoft Purview portal.
2. Use a regular expression to match the 32-character alphanumeric account number.
3. Reference that SIT in the DLP policy protecting SharePoint Online.

• Format-based data ? custom SIT with RegEx
• Built-in sensitive data ? Microsoft-provided SIT
• Document classification/protection ? sensitivity labels
• Security investigation queries ? Advanced Hunting, not DLP detection

• VLAN 10 for data
• VLAN 20 for voice

• A: Describes physical trunking or logical switch ports, not an SVI.
• B: An SVI can provide management access, but that is only one use—not the best description here.
• D: SVI use is not related to running out of physical ports.

• Additional running costs: $800
• Less depreciation: $300

• The $100 reduction in fixed production overhead absorbed is only an accounting reallocation. It does not represent an actual saving in total fixed overhead.

• Regression predicts continuous numeric outcomes, such as house price, temperature, or sales amount.
• Linear regression assumes the target can be estimated from a linear relationship between the input features and the target.
• In Azure Machine Learning, you use a labeled dataset containing:

• Classification predicts a category or class, such as “spam” or “not spam.”
• Clustering groups similar records without a known label; it is an unsupervised learning technique.

• Limiting the number of MAC addresses allowed on a switch port
• Restricting ports to specific known MAC addresses
• Taking an action—such as dropping frames or shutting down the port—when the limit is exceeded

• Load balancer: Distributes application traffic; it does not protect switch MAC tables.
• IPS: May detect some attack traffic, but is not the primary control for switch-port MAC limits.
• NGFW: Filters network traffic at the firewall, but does not directly control MAC addresses learned by a switch.

• Valor maior: mais aderência às instruções e aos detalhes descritos.
• Valor menor: mais liberdade criativa e resultados potencialmente mais variados.
• Valor excessivamente alto: pode causar artefatos ou imagens menos naturais.

• Aumentar o número de passos de geração: pode melhorar qualidade e refinamento, mas não é o principal controle de especificidade do prompt.
• MASK_IMAGE_BLACK: relaciona-se ao uso de máscara em geração ou edição de imagens, não à especificidade textual.
• Prompt strength: é mais associado à força do prompt em processos como image-to-image; nesta questão, o parâmetro diretamente ligado à aderência textual é o CFG scale.

• A — Technical review by business owner: A business owner may approve the business impact, but a technical review is normally performed by technical personnel.
• C — Cost-benefit analysis after implementation: Cost-benefit analysis should occur before implementation to support the approval decision.
• D — Business continuity testing: This can be appropriate for major changes, but it is primarily part of business continuity and disaster recovery planning—not a universal change-management activity.

• A laptop
• Software access
• A password reset
• A mobile phone

• They run behind the scenes — applies more to automation or workflows.
• They are optional — catalog items are fundamental to a request-based catalog.
• They provide options — variables and variable options collect the requester’s choices for an item; they are not the catalog item itself.

• Accept: Acknowledge the risk and take no additional action.
• Transfer: Shift the risk or financial impact to another party, such as through insurance or a contract.
• Mitigate: Reduce the likelihood or impact using controls, such as firewalls, training, or backups.
• Avoid: Eliminate the activity that creates the risk.

• The servers run different operating systems: Windows, Linux, and Unix.
• Containers generally share the host operating system’s kernel, so they cannot normally run workloads requiring unrelated kernels, such as Windows and Linux, on the same Linux host.
• A hypervisor can create separate virtual machines, allowing each VM to run its own guest OS.
• A Type 2 hypervisor runs on top of a host operating system and can support multiple guest operating systems.

• Exploitability
• Attack complexity
• Required privileges
• User interaction
• Impact on confidentiality, integrity, and availability

• CVE: Identifies and tracks a specific vulnerability; it does not primarily measure severity.
• OSINT: Open-source intelligence gathered from publicly available sources.
• SOAR: Security orchestration, automation, and response technology used to automate security workflows.

• B — Single customer login across properties: Customer 360 Identity provides centralized identity services, allowing an organization to recognize a customer across multiple digital properties and applications. This helps UC understand authenticated activity as part of a broader customer identity.

• C — Multi-brand support: Customer 360 Identity can support multiple brands and user experiences. Identity services can remain centralized while correlating a customer’s activity across different corporate brands or channels.

• A: Customer 360 Identity does not automatically populate all data into Customer 360 Data Manager and Customer 360 Audiences. Integration and data configuration are still required.
• D: Tracking anonymous activity and linking it after sign-up may be possible through broader customer-data and tracking implementations, but it is not the primary Customer 360 Identity benefit tested here. Identity focuses mainly on authentication, registration, and cross-property identity correlation.

• Server provisioning
• Operating systems and runtime infrastructure
• Scaling
• Much of the maintenance and patching

• Thin clients reduce endpoint hardware requirements but do not specifically streamline code deployment.
• Private cloud provides dedicated cloud infrastructure but usually requires more management and expense.
• Virtual machines improve resource utilization, but administrators still manage the VMs, operating systems, and deployments.

• Install unauthorized or unsupported software
• Access features blocked by the manufacturer or operating system
• Customize system behavior beyond normal settings

• Customers may boycott V’s products.
• Supermarket customers may stop buying from V.
• Investors may view V as having higher legal, ethical and reputational risk.
• V could face fines, lawsuits, contract losses and higher costs.
• Expected future profits may fall.

• If the hashes match, the software has likely not changed.
• If they differ, the software was modified or corrupted.

• Encryption: Protects confidentiality by making data unreadable; it does not primarily verify that software was unchanged.
• Baselines: Establish expected configurations or states, but hashing is the specific method for checking file integrity.
• Tokenization: Replaces sensitive data with non-sensitive tokens and is unrelated to software integrity.

1. Product + ProductSubCategory: Inner join

1. Result + ProductCategory: Left outer join

• The audience and stakeholders
• The complexity and type of requirements
• The communication method and level of detail needed
• Whether to use diagrams, models, documents, demonstrations, or slides

• B: Authority to host the presentation is not the key preparation activity.
• C: Stakeholder sign-off may occur later; presenting requirements does not always require formal approval beforehand.
• D: A scribe may be useful in a meeting, but hiring one is not a core preparation requirement for presenting.

• 10 TB with maximum I/O performance: Use EC2 instance store. It provides very high-throughput, low-latency local storage suitable for temporary video-processing data. The application must tolerate data loss because instance store is ephemeral.
• 300 TB of highly durable media: Use Amazon S3, which is designed for highly durable object storage and can scale to this size.
• 900 TB of inactive archival media: Use S3 Glacier, which provides lower-cost storage for data that is rarely accessed.

• A: Amazon EBS offers high performance but is not the best fit for the question’s “maximum possible I/O” requirement compared with local instance store.
• B: Amazon EFS is durable and shared, but is generally more expensive and less suitable for very large archival storage.
• C: Uses EC2 instance store for performance, but incorrectly uses EFS for the 300-TB durable tier and S3 rather than Glacier for archival data.

• R-squared: Typically used for regression, not classification.
• RMSE: Measures prediction error for continuous numerical values, so it is not the best fit here.
• Learning rate: A training hyperparameter that controls how quickly the model updates its weights; it is not an evaluation metric.

• Career enhancement — A mentor can provide guidance, advice, networking support and help the mentee identify career opportunities.
• Support with new challenges — A mentor can help the mentee think through unfamiliar situations and develop confidence and practical solutions.
• Personal development — Mentoring can improve skills such as communication, leadership, decision-making and self-awareness.

• Solving all problems — The mentor supports and guides the mentee but should not take responsibility for solving every problem.
• Discipline would be dispensed if they make a mistake — Mentoring does not remove normal accountability or workplace consequences. Mistakes should instead become learning opportunities.