Salesforce MC-101 Exam Prep
Salesforce Certified Marketing Cloud Engagement Foundations (Page 11 )

• What they are for

• Where you set them up

• How the split and winner work

• Use cases

• Contact Key: The unique identifier for a contact across all channels in Marketing Cloud (Contact Builder). It’s the cross-channel identity.

• Subscriber Key: The unique identifier for a subscriber within Email Studio / All Subscribers. It’s the email-send identity.

• Hard bounce: Permanent delivery failure. Examples include an invalid email address, a non-existent domain, or a recipient server that blocks delivery. Action: remove or suppress the address from your list and don’t keep trying.

• Soft bounce: Temporary delivery failure. Examples include a full mailbox, server downtime, or a message that’s too large. Action: retry delivery (Marketing Cloud will typically try again); if it continues to bounce, the address may eventually be treated as a hard bounce or removed after multiple attempts.

• Hard bounces signal bad addresses and hurt sender reputation if ignored.
• Soft bounces are temporary; monitor and re-send as appropriate, but don’t overdo it.

• Espionage: Stealing information for intelligence or competitive purposes.
• Data exfiltration: Unauthorized removal or transfer of data.
• Nation-state attack: An attack sponsored or conducted by a government.
• Shadow IT: Unapproved technology or methods used to access organizational resources.

• 255.255.255.128 = /25: 128 total, 126 usable
• 255.255.255.192 = /26: 64 total, 62 usable
• 255.255.255.224 = /27: 32 total, 30 usable
• 255.255.255.240 = /28: 16 total, 14 usable

• One for the network address
• One for the broadcast address

• 8 total addresses
• 6 usable addresses
• Mask: 255.255.255.248

• The requirement is an assessment of the Azure environment’s design, which requires a support plan offering proactive architectural guidance.
• Premier support would provide this capability, but it is a high-cost option.
• Since the requirement says to minimize expenses, Premier is not the best recommendation.
• A lower-cost plan with the required advisory/design-review capability—historically Professional Direct in Azure’s support-plan model—would be more appropriate.

• Determining ISP-assigned address space: Usually involves public reconnaissance, such as WHOIS or regional Internet registry information.
• Bypassing DNS sinkholing: Would require evidence that malicious domains are resolving outside the organization’s sinkhole controls.
• Achieving initial access: DNS log entries alone do not demonstrate compromise or entry.
• Exfiltrating data: DNS tunneling generally involves repeated queries containing encoded or unusually long data, not merely internal host discovery.

• Laws and regulations
• Litigation holds
• Industry or contractual obligations
• Tax, financial, health, or privacy requirements

• Business strategy and direction: May influence retention, but cannot override legal requirements.
• Storage capacity and longevity: Practical considerations, not the primary driver.
• Business ease and value analysis: May support decisions after compliance obligations are identified.

1. Create or verify cost groups

1. Set up the item model group

1. Create the costing version

1. Enter or calculate item costs

1. Activate the standard costs

• A laptop
• Software access
• A password reset
• A mobile phone

• They run behind the scenes — applies more to automation or workflows.
• They are optional — catalog items are fundamental to a request-based catalog.
• They provide options — variables and variable options collect the requester’s choices for an item; they are not the catalog item itself.

1. Create a custom Sensitive Information Type (SIT) in the Microsoft Purview portal.
2. Use a regular expression to match the 32-character alphanumeric account number.
3. Reference that SIT in the DLP policy protecting SharePoint Online.

• Format-based data ? custom SIT with RegEx
• Built-in sensitive data ? Microsoft-provided SIT
• Document classification/protection ? sensitivity labels
• Security investigation queries ? Advanced Hunting, not DLP detection

• Packet capture: Collects and analyzes network traffic; it does not describe the scan type.
• Privilege escalation: Attempts to gain higher permissions after obtaining access.
• System enumeration: Identifies systems, services, or resources, but is not specifically defined by the lack of credentials.
• Passive scan: Observes traffic without actively probing systems. A vulnerability scan is generally an active assessment.

• Store privileged credentials securely
• Grant the consultant only the access needed
• Provide temporary or time-limited access
• Rotate passwords automatically
• Record or monitor administrator sessions

• TACACS+: Centralizes authentication and authorization, commonly for network devices, but does not primarily provide password vaulting and privileged-session control.
• SAML: Enables web-based federation and single sign-on, not privileged credential management.
• SSO platform: Reduces the number of passwords users need, but does not necessarily protect administrative credentials or control privileged sessions.
• Role-based access control (RBAC): Assigns permissions based on job roles, but does not by itself prevent password sharing or securely broker administrator access.

• Server provisioning
• Operating systems and runtime infrastructure
• Scaling
• Much of the maintenance and patching

• Thin clients reduce endpoint hardware requirements but do not specifically streamline code deployment.
• Private cloud provides dedicated cloud infrastructure but usually requires more management and expense.
• Virtual machines improve resource utilization, but administrators still manage the VMs, operating systems, and deployments.

• Plenum: Describes a fire-resistant cable jacket rating, not a transmission medium or speed.
• Ethernet: Describes a networking technology; Ethernet can use copper or fiber, so the term alone does not identify the fastest cable type.
• DAC (Direct Attach Copper): Uses copper and is typically intended for short-distance, high-speed connections in data centers.

• SQL injection
• Cross-site scripting (XSS)
• Malicious file uploads
• Common web-application exploits

• Layer 4 firewall: Filters primarily by IP addresses, ports, and transport protocols; it lacks detailed web-application inspection.
• NGFW: Provides advanced network filtering and may include application awareness, but a WAF is more specialized for protecting web applications.
• UTM: Combines several security functions in one device, but it is not specifically focused on web-application attacks.

• SharePoint search: Finds documents based on search terms, but it does not reliably identify every 32-character account number for DLP enforcement.
• A hunting query in Microsoft 365 Defender: Used for security investigations, not for defining sensitive content in a DLP policy.
• Azure Information Protection: Uses classification and labeling; it does not automatically identify this specific account-number pattern unless configured with a matching sensitive information type.
• RegEx pattern matching: Best suited for structured identifiers with a known format, such as account numbers, employee IDs, or policy numbers.

• A password cracker would normally be identified by behavior such as loading password hashes or attempting dictionary/brute-force attacks.
• The question describes a routine audit, not password recovery.
• Simply encountering a protected file during an audit is characteristic of a misconfigured or insufficiently privileged FIM.

• B — Single customer login across properties: Customer 360 Identity provides centralized identity services, allowing an organization to recognize a customer across multiple digital properties and applications. This helps UC understand authenticated activity as part of a broader customer identity.

• C — Multi-brand support: Customer 360 Identity can support multiple brands and user experiences. Identity services can remain centralized while correlating a customer’s activity across different corporate brands or channels.

• A: Customer 360 Identity does not automatically populate all data into Customer 360 Data Manager and Customer 360 Audiences. Integration and data configuration are still required.
• D: Tracking anonymous activity and linking it after sign-up may be possible through broader customer-data and tracking implementations, but it is not the primary Customer 360 Identity benefit tested here. Identity focuses mainly on authentication, registration, and cross-property identity correlation.

• Restarting the device: May fix software glitches, but would not usually make cable orientation matter.
• Swollen battery: A safety concern, but it would not typically cause recognition only in one cable orientation.
• Failing cable: Possible, but less likely because the problem occurs with this particular device and not other devices of the same type.

• Identity provider (IdP): Authenticates users and asserts their identity.
• Service provider (SP): The application being accessed—in this case, Salesforce/the employee portal.
• Identity store: A directory that stores user identities, such as Active Directory.
• Authentication store: A system used to validate credentials.

• D — Managers focus on keeping costs low in the short term to maximise profits.

• E — Managers are given incentives to meet or undercut budgets.

• F — Managers delegate responsibility simply to reduce their workload.

• MAC flooding: Overwhelms a switch’s MAC address table, potentially causing traffic to be broadcast.
• DNS spoofing: Provides false DNS responses to redirect users.
• ARP poisoning: Sends false ARP information to associate an attacker’s MAC address with another device’s IP address.

• Code suggestions: Inline completions as you write code, such as lines, functions, or blocks.
• Chat: An interactive interface for asking questions, explaining code, generating code, and helping with debugging.

• Knowledge Base: Not listed as a standard Copilot Individual IDE feature in this context.
• Pull Request Diff Analysis: More closely associated with GitHub-based code review or pull-request features, not the core Individual IDE extension capabilities.

• A script of cloud CLI commands: IaC because the commands can be saved, reviewed, versioned, and rerun consistently.
• Manually run curl commands: Not necessarily IaC; they are manual actions unless organized into an automated script.
• A sequence of REST requests passed to an API: Could represent automation, but the wording does not explicitly say they are stored and executed as reusable code.
• Commands entered into a cloud console: Manual operation, not IaC.

• GPS coordinates
• Date and time the image was taken
• Camera or device information
• Image dimensions and software used

• Log data: Records generated by systems or applications, not normally embedded in image files.
• Encrypted data: Information intentionally encoded to prevent unauthorized access.
• Sensitive data: A broad classification, not the specific type of information being extracted.

• Espionage: Stealing information for intelligence or competitive purposes.
• Data exfiltration: Unauthorized removal or transfer of data.
• Nation-state attack: An attack sponsored or conducted by a government.
• Shadow IT: Technology or access methods used outside approved IT processes.

1. Write a structured log entry to CloudWatch Logs containing:

1. Create a CloudWatch Logs metric filter that:

text 
ApiRequests 
Operation=GetOrders 
ResponseCode=500 
Version=2.4.0

• B is incorrect: CloudWatch Logs Insights queries analyze logs but do not directly publish metrics in this manner.
• C is incorrect: ALB access logs do not contain arbitrary Lambda response metadata as custom fields.
• D is incorrect: X-Ray traces and insights are not the appropriate mechanism for creating these custom, dimensioned application metrics.

Correct choices

• DB1: Azure Data Box Heavy
• Virtual machines: Azure Migrate

Why

• Replication with minimal downtime
• A test migration
• Final cutover after validation

• AWS AppSync is designed for serverless applications that need to retrieve and combine data from multiple sources.
• A pipeline resolver can invoke multiple functions or data-source resolvers, including resolvers connected to different DynamoDB tables.
• The application can receive the combined result through one GraphQL request, without requiring custom aggregation logic in the application.
• This is operationally efficient because AppSync manages the API layer and resolver execution.

• Athena Federated Query is intended primarily for analytics and ad hoc querying, not low-latency application data retrieval.
• Querying DynamoDB through Athena can consume DynamoDB read capacity and may affect table performance.
• It also introduces analytical-query overhead and is not the normal choice for a microservice web application.

• AWS Network Firewall can inspect and block traffic across a VPC when traffic is routed through the firewall. A Drop action rule can deny traffic from the suspicious source IP.
• GuardDuty findings are sent to Security Hub.
• A Lambda function can be invoked when Security Hub receives a new GuardDuty finding, extract the source IP, and update the Network Firewall policy with a blocking rule.

• GuardDuty threat lists: Used to identify or increase the severity of findings; they do not directly block VPC traffic.
• AWS WAF: Protects supported web applications, such as CloudFront or Application Load Balancers. It does not provide general VPC-wide traffic blocking.
• GuardDuty suppression rules: Suppress or hide findings. They do not block the suspicious traffic.

• Periodic vulnerability assessments: Identify technical weaknesses but do not establish governance or ensure risks are managed.
• Established information security metrics: Help measure performance and report status, but measurement alone does not make governance effective.
• Advanced security technologies: Support security operations, but governance is primarily about direction, accountability, decision-making, and alignment with business objectives.

• staff use the new system;
• transactions and reports are checked;
• problems are corrected;
• feedback is collected.

• Phased changeover: different parts or functions are introduced in stages, often according to a planned sequence.
• Pilot changeover: one representative department, branch or group acts as a test site before wider implementation.
• Parallel changeover: old and new systems operate at the same time.
• Direct changeover: the old system is stopped and the new one starts immediately.

• You can configure different pre-shared keys for different device groups.
• All cameras could use one key.
• All scanners could use another key.
• Each key can be associated with an appropriate role or access policy.

• The type of change: standard, normal, or emergency
• The risk, impact, and complexity
• The change model being used

• A standard change may be pre-authorized through its change model.
• A normal change may require assessment and approval by an appropriate change authority.
• An emergency change may be authorized by an emergency change authority, often using an expedited process.

• Change authorities are not only needed for emergency changes.
• They are not assigned only when a change is deployed.
• They are not only required for normal changes.

• Prevention costs: Avoiding defects, such as staff training and improved product design. The company has invested in these.
• Appraisal costs: Detecting defects before products reach customers, such as inspection and testing. The planned batch sampling has not been implemented.
• Internal failure costs: Correcting defects found before delivery.
• External failure costs: Dealing with defects after delivery, such as refunds, replacements, complaints and lost sales.

• Additional running costs: $800
• Less depreciation: $300

• The $100 reduction in fixed production overhead absorbed is only an accounting reallocation. It does not represent an actual saving in total fixed overhead.

• Custom domain: miami.weyland.com requires a paid App Service tier; Free and Shared are unsuitable.
• Two instances: Standard supports scaling to multiple instances.
• SSL: Standard includes SSL support.
• 12 GB storage: Basic provides only about 10 GB, so it does not meet the requirement. Standard provides substantially more storage.
• Cost minimization: Standard is the lowest tier among the choices that satisfies all requirements.

• Internal hostnames and subdomains
• Network structure and naming conventions
• Servers and services
• Relationships between systems

• Determining ISP-assigned address space: Usually involves external registration and DNS information, not internal host discovery.
• Bypassing DNS sinkholing: Would require evidence that malicious DNS requests avoided redirection.
• Initial access: DNS queries alone do not show that the attacker gained access.
• Exfiltrating data: DNS tunneling can do this, but the snippet would typically show encoded or unusually long DNS queries.

• terraform apply
• terraform destroy

json 
{ 
  "Effect": "Deny", 
  "NotAction": [ 
    "iam:*", 
    "route53:*", 
    "cloudfront:*", 
    "support:*" 
  ], 
  "Resource": "*", 
  "Condition": { 
    "StringNotEquals": { 
      "aws:RequestedRegion": "eu-west-1" 
    } 
  } 
}

• SCPs set maximum permissions; they do not grant permissions. The default SCP allows actions, so the restriction must be an explicit Deny.
• aws:RequestedRegion checks the Region targeted by an API request.
• StringNotEquals: eu-west-1 denies requests directed to every other Region.
• NotAction allows designated global services to remain usable because they do not operate in a single AWS Region.
• Attaching the SCP to the OU makes it apply to existing accounts and accounts later added to that OU.

• Import: Copies data into the Power BI model. It requires scheduled or manual refresh, so it may not meet the two-minute requirement.
• Live connection: Connects to an existing Power BI semantic model or Analysis Services model; it is not the appropriate choice for connecting directly to the Azure SQL database in this scenario.

• Suspended an operator who correctly refused to use unsafe equipment.
• Rewarded another operator for using the equipment despite the broken safety guard.

• A — Management is not particularly concerned with managing risks.

• B — Employees will perceive that management does not care about health and safety risks.

• C — This factory’s safety record is likely to be poor.

• Understating expenses and liabilities
• Overstating profit
• Misleading users of the financial information
• Potentially breaching integrity, objectivity, and professional competence and due care

• How quickly the vendor must respond to an incident or request
• Target resolution times
• Availability or uptime requirements
• Performance metrics and penalties for not meeting them

• SOW (Statement of Work): Describes the project’s scope, tasks, deliverables, and timeline.
• MOA (Memorandum of Agreement): Documents a formal agreement to cooperate or perform specific activities.
• MOU (Memorandum of Understanding): Records a mutual understanding or intent, often less binding than a contract.

• The S3 bucket as an origin for static content
• The Application Load Balancer (ALB) as an origin for dynamic content
• An Amazon Route 53 alias record pointing the application domain to CloudFront

Why this works

• Static data: CloudFront caches objects from S3 at edge locations, reducing latency for users worldwide.
• Dynamic data: CloudFront forwards requests that require application processing to the ALB. It can also maintain persistent connections and use the AWS global edge network to improve delivery performance.
• One domain: CloudFront behaviors can route different path patterns to different origins—for example, /static/* to S3 and other paths to the ALB.

Why the other options are incorrect

• Global Accelerator is designed primarily for accelerating traffic to applications with endpoints such as ALBs, not for caching S3 content.
• Using separate domains or splitting static and dynamic traffic adds unnecessary complexity.
• CloudFront already provides the required global edge distribution and caching, so combining it with Global Accelerator is unnecessary here.

• Compute: Not used; no virtual warehouse is required.
• Data Storage: Not scanned again.
• Metadata: May help Snowflake manage and validate cached results, but it is not the Snowflake architectural layer identified as serving the request.
• Cloud Services: Handles query coordination, metadata services, authentication, and result-cache access.

• Create a CodeCommit repository in the secondary Region.
• Use CodeBuild to run a Git mirror operation from the primary repository to the secondary repository.
• Use EventBridge to detect relevant repository events, such as a pull request being merged.
• Invoke a Lambda function, which starts the CodeBuild project.

• B: Amazon S3 is object storage, not a Git repository that developers can use as a CodeCommit remote.
• C: CodeArtifact is intended for packages and artifacts, not source-code repository mirroring.
• D: An AWS Cloud9 environment is not an appropriate automated replication mechanism and would require manual or persistent infrastructure management.

• Scheduling overlapping working hours for critical collaboration
• Assigning independent tasks that can proceed asynchronously
• Adding clear handoffs between offices
• Documenting decisions, questions, and required inputs
• Building appropriate time into the schedule for responses

• Prevent connections to malware command-and-control servers
• Identify infected systems making those DNS requests
• Collect information for incident response

• A: Attackers do not normally use sinkholes to map a company’s domain structure.
• B: Redirecting employees from legitimate sites to attacker-owned sites describes malicious DNS manipulation, not a defensive sinkhole.
• D: Attracting attackers away from real resources is more closely associated with a honeypot or deception system.