Free Media-Cloud-Consultant Exam Braindumps (page: 8)

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A customer wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because apportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped.
What should a consultant ensure is included in the design so that sellers can store and access different version of the proposed media plan and its line items?

  1. product schedule functionality
  2. product mapping to an active price list
  3. quotes, and `Sync to opportunity' custom button
  4. a media plan version field in opportunity line item (OLI)

Answer(s): C

Explanation:

To address the challenge of analyzing products with low reception, where opportunities only reflect sold products and not those dropped from proposals, incorporating quotes and a 'Sync to opportunity' custom button in the design is essential. This setup allows sellers to create multiple quotes representing different versions of the proposed media plan and its line items. Each quote can be synced to the opportunity as it evolves, ensuring that all proposed products, including those later dropped, are tracked and analyzed. This approach provides a comprehensive view of customer reception to all products initially considered, not just the final selections.


Reference:

Salesforce Quotes documentation: https://help.salesforce.com/articleView?id=quotes_overview.htm Salesforce Opportunities and Quotes Guide:
https://trailhead.salesforce.com/content/learn/modules/opportunity-and-quote-management



A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package.
Which step needs to be taken in order to do this?

  1. install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox
  2. go to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Then refresh the target sandbox
  3. request a trial org of the ASM package in the salesforce industries media and entertainment process Library. Use the trial org requested as the source org for the target sandbox
  4. find the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.

Answer(s): A

Explanation:

To install the Advertising Sales Management (ASM) package, the correct step is to use a release package installation link from the Salesforce Industries Success Community. This involves selecting the Industries applications package that is Generally Available (GA) for installation in the target sandbox environment. This method ensures that the latest and most stable version of the ASM package is installed, adhering to Salesforce's best practices for package installation in sandbox environments for testing and validation before deploying to production.


Reference:

Salesforce Industries Success Community: Access through Salesforce Help or Community portals Salesforce Package Installation Guide:
https://help.salesforce.com/articleView?id=000314281&type=1&mode=1



A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources.
Which product should a consultant implement to analyze campaign performance?

  1. marketing cloud intelligence
  2. CRM analytics
  3. custom reporting solution
  4. standard salesforce reporting and dashboards

Answer(s): A

Explanation:

For analyzing the performance of a digital advertising campaign, especially when integrating data from Google Ad Manager, Marketing Cloud Intelligence is the recommended product. This Salesforce tool offers advanced analytics capabilities, integrating data from various sources, including Google Ad Manager, to provide in-depth insights into campaign performance. It enables the creation of customized reports and dashboards that reflect key performance indicators, making it an essential tool for assessing and optimizing digital advertising campaigns.


Reference:

Salesforce Marketing Cloud Intelligence documentation:
https://help.salesforce.com/articleView?id=mc_overview.htm Salesforce Google Ad Manager Integration Guide: Available through Salesforce Marketing Cloud Intelligence resources



A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600,

position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?

  1. width
  2. height
  3. ad placement type
  4. position

Answer(s): A,B

Explanation:

To meet the customer's requirements for an ad placement of a vertical banner with specific size and content attributes, the fields that need to be configured in the Ad Creative Size Type object are Width and Height. These fields allow for the specification of the banner's dimensions (120x600), which is crucial for ensuring that the ad creative conforms to the required size for effective display. The position (left or right) and content type (animated GIF) would typically be managed within the ad serving platform or specified in additional fields or instructions associated with the ad creative but are not standard fields in the Ad Creative Size Type object.


Reference:

Salesforce Media Cloud documentation: https://www.salesforce.com/products/media- cloud/overview/
Salesforce Ad Creative Management Guide: Information available in Salesforce Media Cloud resources



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Luke commented on December 04, 2024
Are these question for the Salesforce Media Cloud Accredited Professional? Can someone answer, please
EUROPEAN UNION
upvote