Free MKT-101 Exam Braindumps

A marketer needs a quick count of record in a data extension with `Djibouti' as they value for

Country.
What should they use to determine the number of matching records in the least amount of steps?

  1. Filtered data extension
  2. SQL Query
  3. Data Filter

Answer(s): A



The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

  1. A/B Testing
  2. Path Optimizer
  3. Einstain Engagement Activities

Answer(s): B



Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

  1. Use Filter Contacts criteria in the journey entry source.
  2. Use a Decision Split activity on the journey canvas.
  3. Use Automation Studio to query a population into a data extension.

Answer(s): C



Northern Trail Outfitters third-party point-of-sale software order information in batches of large files.
the timing varies throughout the day.
Which feature should be used to accommodate this setup?

  1. Triggered Automation
  2. Scheduled Automation
  3. Wait Activity

Answer(s): A






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