Free MKT-101 Exam Braindumps
Build and Analyze Customer Journeys using Marketing Cloud Questions 31–35 (page: 8)

Updated On: 10-Feb-2026

Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

  1. List Unsubscribe header
  2. Profile Center Unsubscribe
  3. Universal Unsubscribe

Answer(s): B



Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.

  1. The Update Contact Activity us used to make status updates.
  2. The Update Contact Activity Is used to make status updates.
  3. The entry sources data extension has a primary key and subscriber key.

Answer(s): A



A marketer needs a quick count of record in a data extension with `Djibouti' as they value for

Country.
What should they use to determine the number of matching records in the least amount of steps?

  1. Filtered data extension
  2. SQL Query
  3. Data Filter

Answer(s): A



The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

  1. A/B Testing
  2. Path Optimizer
  3. Einstain Engagement Activities

Answer(s): B



Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

  1. Use Filter Contacts criteria in the journey entry source.
  2. Use a Decision Split activity on the journey canvas.
  3. Use Automation Studio to query a population into a data extension.

Answer(s): C



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