Free MKT-101 Exam Braindumps
Build and Analyze Customer Journeys using Marketing Cloud Questions 71–75 (page: 16)

Updated On: 10-Feb-2026

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

  1. Append
  2. Overwrite
  3. Add and Update

Answer(s): B



Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

  1. Publication Lists
  2. List Unsubscribes
  3. Journey Builder Sends

Answer(s): A



A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

  1. Path Optimizer
  2. Scoring Split
  3. Frequency Split

Answer(s): A



An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension. How should the marketer use low-code to create this segment?

  1. Create a data filter on the data extension.
  2. Filter the .csv file before import.
  3. Write a query to create a filtered data extension.

Answer(s): B



Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending. How should the automation workflow be built to accomplish this?

  1. Add each Send Email activity to different steps in an automation.
  2. Include a Verification activity between each step of an automation.
  3. Add each Send Email activity to a single step in an automation.

Answer(s): C



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