Salesforce MKT-101 Exam Prep
Build and Analyze Customer Journeys using Marketing Cloud (Page 16 )

• Employees can work from any location, including remote sites and offices worldwide.
• Login can be relatively seamless after the device is registered.
• It does not require distributing additional physical authentication equipment.

• Geotagging: Identifies location, but location alone is not a strong authentication method and may prevent legitimate remote access.
• Smart cards: Provide strong authentication but require card readers and physical cards, increasing equipment and management requirements.
• Time-based logins: Typically involve one-time codes that users must enter, making the experience less seamless and potentially requiring a token or authenticator app.

• A: Daily involvement is unnecessary and may not solve the availability problem.
• C: Clarifying all requirements at the start conflicts with agile’s iterative refinement.
• D: Simply reviewing based on availability leaves the problem unresolved and allows rework to continue.

• Espionage: Stealing confidential information, often for a competitor or government.
• Data exfiltration: Unauthorized transfer of data outside the organization. This could occur, but the question focuses on using unapproved access methods.
• Nation-state attack: An attack sponsored or conducted by a government.
• Shadow IT: Employees using technology or access methods outside the organization’s approved security controls.

• Owner, Contributor, and Network Contributor provide sufficient management permissions.
• Reader can view Traffic Analytics data but cannot enable or configure it.

• Reviewing security policies and standards checks whether controls are documented, not whether they work.
• Reviewing security logs may show that monitoring is occurring, but does not directly establish that preventive controls are effective.
• Analyzing technical security practices is broad and may assess implementation, but it is less objective than an actual controlled attack.

• Design/compliance effectiveness: policies, standards, and procedures
• Operational effectiveness: logs, records, and evidence that controls operate
• Technical security effectiveness: penetration testing or vulnerability testing

• 16 VMs: one failure loses 25 GB and 10 cores—only 6.25% of memory.
• 8 VMs: one failure loses 12.5% of memory.
• 4 VMs: one failure loses 25%.
• 1 VM: one failure loses the entire application environment.

• A: Configure security groups — Customers define inbound and outbound rules for resources such as Amazon EC2 instances.
• B: Classify company assets — Customers decide how their data and assets should be classified and protected.

• C: Amazon S3 is a regional service; customers select a Region, not individual Availability Zones for buckets.
• D: AWS manages the infrastructure and patching for Amazon DynamoDB.
• E: AWS manages the infrastructure used by AWS Lambda; customers do not select EC2 instances for Lambda functions.

• Reviewing and validating generated code
• Checking security, licensing, and quality concerns
• Testing the implementation
• Making the final design and coding decisions

• A: Copilot is not a complete replacement for developers.
• C: Human input, review, and oversight are still required.
• D: Copilot Chat supports many tasks beyond debugging, including explanation, generation, refactoring, and testing assistance.

• Scheduling overlapping working hours for critical collaboration
• Assigning independent tasks that can proceed asynchronously
• Adding clear handoffs between offices
• Documenting decisions, questions, and required inputs
• Building appropriate time into the schedule for responses

• Planning and designing products and services
• Developing and delivering them
• Managing risks, suppliers, and resources
• Measuring performance
• Continually improving value delivery

• Value stream steps describe activities used to create and deliver value; they do not themselves provide the broader capabilities.
• Vision and operating model provide direction and structure, but they are not the practical management capabilities that enable the work.
• Value chain is the operating model showing how activities combine to create value; it is enabled by practices and resources.

• Confirm the required columns and data types
• Identify the target/label column
• Handle missing or duplicate records if present
• Transform data into a suitable format
• Split it into training and validation/test datasets

1. Prepare the training data
2. Select an algorithm or configure AutoML
3. Train the model
4. Evaluate its performance
5. Tune hyperparameters if needed
6. Deploy the model

• Prevention costs: Avoiding defects, such as staff training and improved product design. The company has invested in these.
• Appraisal costs: Detecting defects before products reach customers, such as inspection and testing. The planned batch sampling has not been implemented.
• Internal failure costs: Correcting defects found before delivery.
• External failure costs: Dealing with defects after delivery, such as refunds, replacements, complaints and lost sales.

• A is correct: Days beyond the included period incur an extra daily charge.
• D is incorrect: Daily use after 10 days is not free.
• B and C: Data-transfer pricing can depend on the direction and service terms. The exam’s intended distinction is that the included device usage period is the clearly stated no-cost benefit.

• The S3 bucket as an origin for static content
• The Application Load Balancer (ALB) as an origin for dynamic content
• An Amazon Route 53 alias record pointing the application domain to CloudFront

Why this works

• Static data: CloudFront caches objects from S3 at edge locations, reducing latency for users worldwide.
• Dynamic data: CloudFront forwards requests that require application processing to the ALB. It can also maintain persistent connections and use the AWS global edge network to improve delivery performance.
• One domain: CloudFront behaviors can route different path patterns to different origins—for example, /static/* to S3 and other paths to the ALB.

Why the other options are incorrect

• Global Accelerator is designed primarily for accelerating traffic to applications with endpoints such as ALBs, not for caching S3 content.
• Using separate domains or splitting static and dynamic traffic adds unnecessary complexity.
• CloudFront already provides the required global edge distribution and caching, so combining it with Global Accelerator is unnecessary here.

• Restrict a port to a defined number of MAC addresses
• Use statically configured or “sticky” MAC addresses
• Shut down or restrict the port when violations occur

• Load balancer: Distributes application traffic; it does not protect switch MAC tables.
• IPS: May detect suspicious traffic but is not the primary control for switch-port MAC limits.
• NGFW: Filters routed network traffic, not the switch’s CAM/MAC address table directly.

• Azure Resource Manager (ARM) templates define Azure resources in a declarative JSON file.
• You can deploy the same template repeatedly for each business unit, ensuring that identical resources are created consistently.
• Templates reduce manual administrative effort and support repeatable, automated deployments.
• Parameters can customize values such as names, regions, and sizes while keeping the overall resource configuration the same.

• 255.255.255.128 = /25: 128 total, 126 usable
• 255.255.255.192 = /26: 64 total, 62 usable
• 255.255.255.224 = /27: 32 total, 30 usable
• 255.255.255.240 = /28: 16 total, 14 usable

• One for the network address
• One for the broadcast address

• 8 total addresses
• 6 usable addresses
• Mask: 255.255.255.248

• 16GB RAM: A 64-bit OS is needed to use more than roughly 4GB effectively, but RAM capacity does not prove the CPU supports 64-bit operation.
• 500GB HDD: Storage capacity has no bearing on OS architecture.
• 1Gbps Ethernet: Network speed is unrelated to CPU architecture.

• staff use the new system;
• transactions and reports are checked;
• problems are corrected;
• feedback is collected.

• Phased changeover: different parts or functions are introduced in stages, often according to a planned sequence.
• Pilot changeover: one representative department, branch or group acts as a test site before wider implementation.
• Parallel changeover: old and new systems operate at the same time.
• Direct changeover: the old system is stopped and the new one starts immediately.

• B: Developer Edition has limited user, storage, and data-volume capacity, making realistic community testing difficult.
• C: A Developer Edition org cannot contain sandboxes, so it cannot provide separate environments for development, integration, and UAT.
• E: A standalone Developer Edition org is not part of the production org’s deployment path, so change sets cannot be used to deploy from it directly to that production org. The team would need Metadata API, Salesforce CLI, or another deployment method.

1. Selling price per unit: $750
2. Required annual return:

1. Required profit per unit:

1. Target cost per unit:

• Updating the CRL: Revokes compromised certificates, but does not fix the CA flaw that allowed them to be created.
• Changing passwords: May be necessary if accounts were compromised, but it does not address the certificate-generation vulnerability.
• Implementing SOAR: Improves security automation and response; it does not remediate the underlying PKI weakness.

• Existing measures
• Relationships
• Calculated columns
• Tables and fields
• Existing transformations in the model

• SharePoint folder: Reconnects to the source files. You would likely need to recreate the model and measures.
• Power BI dataflows: Primarily provide reusable data preparation and storage, but they do not automatically provide the existing semantic model and measures.
• Excel workbook: Connects directly to the source file and would also require rebuilding the model and measures.

• The identified risk
• Its likelihood and potential impact
• The person or team responsible for handling it
• The response or treatment plan
• Risk thresholds, such as when escalation or action is required
• Current status and review dates

• Risk tolerance: The amount of risk an organization is willing to accept; it is a concept or limit, not usually the primary documentation.
• Risk transfer: Moving the responsibility or financial impact of a risk to another party, such as through insurance.
• Risk analysis: The process of evaluating risk likelihood and impact.

• Identifying the communication strategy: Usually part of a business continuity or incident response plan.
• Evaluating the risk management plan: Part of risk assessment and risk management activities.
• Establishing backup and recovery procedures: Usually part of disaster recovery planning.
• Developing the incident response plan: Part of incident response planning.

• vSmart controls the overlay control plane. It uses OMP to exchange routing information, distribute policies, and determine how WAN Edge devices reach one another.
• vManage is the centralized management and configuration platform.
• vBond is the orchestrator. It helps devices authenticate, discover controllers, and traverse NAT during onboarding.
• APIC-EM is not the SD-WAN control-plane component described here.

• BCP (Business Continuity Plan): Ensures the organization can continue its broader business operations during and after a disruption. It is broader than the IT-focused recovery required here.
• Communication plan: Defines how information is shared with employees, the public, and other stakeholders; it does not restore systems.
• IRP (Incident Response Plan): Handles and contains security incidents, such as malware or unauthorized access. A tornado is a disaster, not primarily a cybersecurity incident.

• Generates a syslog message
• Shuts down the PoE port
• Places the port into error-disabled (err-disabled) state
• Frees the power allocation

• A device starting to draw power does not necessarily generate a syslog message.
• Monitoring does not pause data traffic while checking power.
• Drawing less than the configured minimum does not automatically mean the device has failed and should be disconnected.

• Planning — identify the need, objectives, resources and feasibility.
• Analysis — determine user requirements and examine the existing system.
• Design — specify how the new system will work.
• Implementation — build, test, install and introduce the system.
• Maintenance/evaluation — monitor and improve the system after implementation.

• SQL injection
• Cross-site scripting (XSS)
• Malicious file uploads
• Common web-application exploits

• Layer 4 firewall: Filters primarily by IP addresses, ports, and transport protocols; it lacks detailed web-application inspection.
• NGFW: Provides advanced network filtering and may include application awareness, but a WAF is more specialized for protecting web applications.
• UTM: Combines several security functions in one device, but it is not specifically focused on web-application attacks.

Statement 1 — Correct

Statement 2 — Correct

• A — Correct: Identify the data required by Salesforce, its dependencies, and how it should be validated. Verification scripts help confirm record counts, relationships, field mappings, and data integrity after migration.
• D — Correct: Use a full sandbox and perform trial migrations using realistic—or appropriately masked—legacy data. This exposes transformation, volume, dependency, and integration issues before production cutover.
• B — Less appropriate: Phased user migration and parallel operation primarily address user adoption and rollout risk, not the technical risks of data migration.
• C — Less appropriate: Although sandbox testing and integration testing are valuable, the option emphasizes test-data generation rather than validating the migration with representative legacy data. “A full sandbox for all systems” may also be impractical.

• Accept: Acknowledging the risk without taking additional action.
• Transfer: Shifting the risk’s impact to a third party, such as through insurance or outsourcing.
• Mitigate: Reducing the likelihood or impact of the risk through security controls.
• Avoid: Eliminating the activity or process that creates the risk.

• Modelo de embeddings multimodal: transforma texto e imagens em vetores no mesmo espaço semântico. Isso permite comparar uma consulta textual com imagens, ou uma imagem com textos relacionados.
• Modelo generativo multimodal: interpreta diferentes modalidades e gera conteúdo, mas não é a escolha específica para indexação e busca vetorial.
• Modelo de geração de imagens: cria imagens, portanto é inadequado.
• Modelo de embeddings de texto: não atende consultas com imagens.

• Plenum: Describes a fire-resistant cable jacket rating, not a transmission medium or speed.
• Ethernet: Describes a networking technology; Ethernet can use copper or fiber, so the term alone does not identify the fastest cable type.
• DAC (Direct Attach Copper): Uses copper and is typically intended for short-distance, high-speed connections in data centers.

• SAML: Enables federated authentication and single sign-on between the IdP and SaaS providers.
• OAuth tokens: Allow delegated application access; OAuth is not primarily the first step for employee SSO.
• Password vaulting: Stores or autofills multiple passwords but does not eliminate the separate credentials or provide true federation.

• 800 devices ? a scalable, centralized solution is needed.
• Four hardware/vendor classes ? the tool must handle different drivers and images.
• Two user groups ? it should allow different configurations for each group.
• “Distribute custom images” ? an imaging/deployment tool is required, not just a file-copy utility.

• B. The community must be built with the Customer Account Portal template.

• C. An experience ID (expid) or placeholder parameter must be used in the URL.

• A: The Visualforce + Salesforce Tabs template does not provide this dynamic branding capability.
• D: An external CMS is not required. The branding configuration is handled within Salesforce Experience Cloud.

1. Define Power Platform DLP policies

1. Add custom prompt modifications

1. Conduct adversarial testing

• Use private connectivity from a cloud provider
• Set up SSO for federated authentication

• Private connectivity—such as a cloud provider’s private endpoint—keeps Snowflake access within the company’s private network path instead of exposing access over the public internet. This fits the VPN/VDI requirement.
• SSO for federated authentication allows Snowflake users to authenticate using the credentials already managed by the company’s identity provider—the same identity system used for VDI—eliminating separate Snowflake passwords.

• Tri-Secret Secure protects encryption keys; it does not provide private network access or credential reuse.
• A proxy Snowflake account outside the VPN conflicts with the requirement that Snowflake have no internet visibility and is not the normal solution for federated login reuse.

• Online payment fraud
• Account takeover
• Fake account creation
• Suspicious transactions

• Packet capture: Collects and analyzes network traffic; it does not describe the scan type.
• Privilege escalation: Attempts to gain higher permissions after obtaining access.
• System enumeration: Identifies systems, services, or resources, but is not specifically defined by the lack of credentials.
• Passive scan: Observes traffic without actively probing systems. A vulnerability scan is generally an active assessment.

• AWS AppSync is designed for serverless applications that need to retrieve and combine data from multiple sources.
• A pipeline resolver can invoke multiple functions or data-source resolvers, including resolvers connected to different DynamoDB tables.
• The application can receive the combined result through one GraphQL request, without requiring custom aggregation logic in the application.
• This is operationally efficient because AppSync manages the API layer and resolver execution.

• Athena Federated Query is intended primarily for analytics and ad hoc querying, not low-latency application data retrieval.
• Querying DynamoDB through Athena can consume DynamoDB read capacity and may affect table performance.
• It also introduces analytical-query overhead and is not the normal choice for a microservice web application.

• Business
• People
• Governance
• Platform
• Security
• Operations

• Cloud financial management
• Portfolio management
• Data governance
• Risk management
• Compliance

• The type of change: standard, normal, or emergency
• The risk, impact, and complexity
• The change model being used

• A standard change may be pre-authorized through its change model.
• A normal change may require assessment and approval by an appropriate change authority.
• An emergency change may be authorized by an emergency change authority, often using an expedited process.

• Change authorities are not only needed for emergency changes.
• They are not assigned only when a change is deployed.
• They are not only required for normal changes.

• A — Too infrequent: Formal strategies are often reviewed only every three to five years. This can make the organisation slow to respond to rapid changes in technology, competitors, regulation or customer needs.

• C — Relies on predicting the future: The approach assumes senior managers can make reasonably reliable forecasts and assumptions. In uncertain environments, these assumptions may quickly become invalid.

• E — Can restrict radical innovation: Formal planning tends to favour existing information, established objectives and incremental improvements. This may discourage experimental or highly innovative strategies that emerge from lower levels of the organisation.

• B concerns the difficulty of achieving competitive advantage through core competences when competing with focused specialists. It is not specifically a drawback of the formal top-down planning process.
• D is an activity organisations should undertake—continuous monitoring—not a drawback of the approach itself.

• Encryption to preserve confidentiality
• Integrity protection to detect alteration
• Authentication of the server through certificates

• SHA-256: A hashing algorithm; it does not encrypt data for transmission.
• SSL 3.0: Obsolete and insecure. It should not be used.
• AES-256: A strong encryption algorithm, but by itself it does not provide the complete secure communication protocol needed for data in transit.

• Espionage: Stealing information for intelligence or competitive purposes.
• Data exfiltration: Unauthorized removal or transfer of data.
• Nation-state attack: A sophisticated attack sponsored by a government.
• Shadow IT: Unapproved technology or access methods used by employees.

• 2000::/3 — Global unicast, used for publicly routable IPv6 addresses.
• FC00::/7 — Unique local, used for private internal addressing.
• FE80::/10 — Link-local, used only on the local network segment and not routed between subnets.

• Works across SaaS and internal applications: TOTP is widely supported by authentication systems and can be integrated into many applications.
• Device manufacturer agnostic: A hardware token or authenticator application can generate the code without depending on a specific computer or phone manufacturer.
• Offline capability: The code is generated locally using a shared secret and the current time; an internet connection or cellular service is not required.

• Username and password: May work offline but provides weaker authentication and does not meet the intended improvement in security.
• Biometrics: Can depend on device hardware, operating-system support, and enrollment mechanisms.
• SMS verification: Requires cellular connectivity and is vulnerable to threats such as SIM swapping.