Free MKT-101 Exam Braindumps
Build and Analyze Customer Journeys using Marketing Cloud Questions 66–70 (page: 15)

Updated On: 10-Feb-2026

The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

  1. Define a goal for each journey.
  2. Review opens and clicks activity summaries.
  3. Export the journey email analytics

Answer(s): B



Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

  1. API Event Entry Source
  2. CloudPages Entry Source
  3. Contact Event Entry Source

Answer(s): A



Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

  1. Leverage a Smart Capture block
  2. A double opt-in at signup
  3. Add CAPTCHA validation to the form

Answer(s): B



Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?

  1. Implement an SAP with Private Domain and a Dedicated IP.
  2. Request three Dedicated IPs to spread out the sending volume.
  3. Request a Private Domain to leverage SPF and DKIM authentication.

Answer(s): A



A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

  1. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
  2. Configure the filter DE to auto-refresh dally in properties.
  3. Schedule an automation to refresh the filter activity each day.

Answer(s): C



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