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Salesforce MKT-101 Exam
Build and Analyze Customer Journeys using Marketing Cloud (Page 2 )

Updated On: 1-Feb-2026
Page 2 of 32
PDF with 161 Questions

Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

  1. List Unsubscribe header
  2. Profile Center Unsubscribe
  3. Universal Unsubscribe

Answer(s): B



A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

  1. Multi-Step Journey
  2. User Initiated Send
  3. Automation Studio Email Activity

Answer(s): B



The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses. At a minimum, which activities should be configured in Automation Studio to meet their requirements?

  1. SQL Query, Data Extract, File Transfer
  2. SQL Query, Filter, Data Extract
  3. Filter, Data Extract, File Transfer

Answer(s): C



The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension.
When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

  1. DoNotTtad preferences
  2. Bounced contacts from previous sends
  3. Suppressed contacts from contact deletion

Answer(s): A



Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

  1. Add complementary SMS campaigns.
  2. Create more focused segmented lists for messaging.
  3. Focus on action-driven subject lines.

Answer(s): A



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Viewing questions 6 - 10 out of 161 questions



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