Salesforce MKT-101 Exam Prep
Build and Analyze Customer Journeys using Marketing Cloud (Page 2 )

• Vulnerability scanner: Finds technical weaknesses in systems, applications, or devices. It does not usually analyze the entire supply chain.
• Penetration test: Simulates attacks against a defined target to identify exploitable weaknesses. Its scope is narrower.
• SCAP (Security Content Automation Protocol): Provides standardized formats and methods for automating security configuration and vulnerability checks, rather than mapping the full supply chain.

• ARP poisoning: Redirects or intercepts local network traffic; it would more likely affect communication paths or cause man-in-the-middle behavior.
• Jamming: Interferes with wireless signals. The scenario does not indicate a wireless outage.
• Kerberoasting: Attempts to obtain service-account password hashes from Kerberos; it is a credential attack, not typically a direct service outage.

1. The sender hashes the original message and sends the message plus its hash.
2. The receiver applies the same hashing algorithm to the received message.
3. The receiver compares the newly calculated hash with the sender’s hash.
4. Matching values indicate that the message was not altered in transit.

• A binary image is not the normal description of a hash result.
• Using a different algorithm produces a different type of digest, so the values cannot be directly compared.
• Hashing verifies integrity, but by itself does not prove who sent the message. Digital signatures or MACs address authentication and integrity together.

• Matching hashes suggest the file has not changed.
• Different hashes indicate that the file was modified, whether authorized or unauthorized.

• Backup: Helps recover the previous version but does not identify or stop unauthorized changes.
• File labels: Classify or mark files; they do not verify integrity.
• Security audit: May discover weaknesses or improper changes, but is periodic and not a direct technical integrity control.

• A. IDS attack signatures: An IDS primarily detects suspicious network activity and usually does not provide dedicated file-upload malware scanning. It is generally detective rather than preventive.
• C. Load balancer: Distributes traffic among servers and improves availability; it does not inspect documents for malware.
• D. WAF: Helps block web-application attacks such as SQL injection, command injection, and XSS. Although a WAF may inspect upload requests, malware detection in PDF files is more directly addressed by antivirus or content-scanning functionality.

1. Create or verify cost groups

1. Set up the item model group

1. Create the costing version

1. Enter or calculate item costs

1. Activate the standard costs

• Business
• People
• Governance
• Platform
• Security
• Operations

• Cloud financial management
• Portfolio and program management
• Risk management
• Data governance
• Compliance and oversight

• Low usage during the first three weeks
• Very high usage during the last week

• High availability: Keeps services running despite failures.
• High latency: Means slow response times; it is not a benefit.
• Load balancing: Distributes traffic across resources but does not specifically address scaling resources up and down.

Why

cmd 
PowerShell.exe -ExecutionPolicy Bypass -File C:\Scripts\ConfigureVM.ps1

Why the other options are less suitable

• GPO logon script: Runs only when a user logs on and may not run during initial VM provisioning.
• GPO startup script: Can work, but requires the VM to be joined to the domain and the policy to be applied. It is also normally evaluated at each startup.
• Place scripts in a VHD: Merely placing scripts on a disk does not cause them to execute.

• A. IDS attack signatures: Primarily detects suspicious network activity, not necessarily malware embedded in uploaded files.
• C. Load balancer: Improves availability and distributes traffic; it does not inspect documents for malware.
• D. WAF: Protects web applications from attacks such as SQL injection and command injection, but its primary role is not scanning uploaded PDFs for malware.

• Works across SaaS and internal applications: TOTP is widely supported by authentication systems and can be integrated into many applications.
• Device manufacturer agnostic: A hardware token or authenticator application can generate the code without depending on a specific computer or phone manufacturer.
• Offline capability: The code is generated locally using a shared secret and the current time; an internet connection or cellular service is not required.

• Username and password: May work offline but provides weaker authentication and does not meet the intended improvement in security.
• Biometrics: Can depend on device hardware, operating-system support, and enrollment mechanisms.
• SMS verification: Requires cellular connectivity and is vulnerable to threats such as SIM swapping.

python 
def add_integers(a, b): 
    return a + b

• Uses def to define a function.
• Accepts two parameters, a and b.
• Uses return to send their sum back to the caller.
• Uses indentation to define the function body.

python 
result = add_integers(3, 4) 
result is 7

• B — Prompts and suggestions retained for 28 days
• C — User engagement data kept for two years

• The key distinction is between content data—your prompts, code context, and generated suggestions—and engagement data, such as usage activity.
• Do not confuse retention with training: enterprise Copilot data is generally not used to train GitHub’s models without appropriate authorization.
• For a current exam, verify the policy version cited by the exam provider. The key’s C is likely correct, but B should be treated cautiously and may no longer reflect the current policy.

• Import — Loads data into Power BI. It requires a refresh, so it may not reflect changes within two minutes unless refresh is configured appropriately.
• Live connection — Connects to an existing Power BI semantic model or Analysis Services model; it is not the normal choice for connecting directly to an Azure SQL database.

• Planning and designing products and services
• Developing and delivering them
• Managing risks, suppliers, and resources
• Measuring performance
• Continually improving value delivery

• Value stream steps describe activities used to create and deliver value; they do not themselves provide the broader capabilities.
• Vision and operating model provide direction and structure, but they are not the practical management capabilities that enable the work.
• Value chain is the operating model showing how activities combine to create value; it is enabled by practices and resources.

sql 
CREATE TABLE my_table 
USING CSV 
OPTIONS (path '/path/to/csv');

sql 
CREATE TABLE my_table 
USING CSV 
LOCATION '/path/to/csv';

• USING CSV specifies the file format.
• path or LOCATION specifies where the files are stored.
• USING DELTA would be used only when the source data is in Delta format.
• FROM is used in a SELECT statement, not normally as the format declaration in CREATE TABLE.

• tag=Priv searches the tag field for values beginning with Priv. The wildcard can match the remaining characters, so it matches Privileged.
• tag=Priv would search for the exact tag Priv, not Privileged.
• tag=priv* uses lowercase priv; tag matching is treated as case-sensitive here, so it may not match the tag Privileged.
• tag=privileged uses the wrong capitalization for the exact tag.

• A — Correct: Flow Builder is declarative and visual, so administrators and other non-developers can participate in designing and improving business processes without writing Apex.
• D — Correct: Flow Builder provides visual debugging tools, allowing an admin to test paths, inspect variable values, and identify where a specific business case fails.
• E — Correct: A flow’s visual structure documents the logic and makes later maintenance easier than reading and updating custom Apex code.

• B — Incorrect: Flow debugging does not attach a debugger to live customer sessions. The admin uses Flow Builder’s debug functionality with test inputs; this is not live-session debugging and should not be used to monitor real customer transactions.

• Owner, Contributor, and Network Contributor provide sufficient management permissions.
• Reader can view Traffic Analytics data but cannot enable or configure it.

• C — Custom buttons display at the top and bottom of a page: Correct. In Salesforce Classic, buttons can appear in the page’s button areas, including the top and bottom of record pages.
• D — Custom buttons are available for Person Accounts: Correct. Person Accounts use the Account object, so Account custom buttons can be available on Person Account layouts.
• E — Custom buttons can reference an external app: Correct. A URL custom button can launch or navigate to an external application or website.

• A: JavaScript custom buttons are a Salesforce Classic feature and are not supported in Lightning Experience. They do not enhance Lightning Experience.
• B: The User object does not generally support custom buttons in the same way standard business objects do.

• IaaS: You manage the virtual machine’s operating system, configuration, applications, and data. Azure manages the physical infrastructure and virtualization platform.
• PaaS: You deploy applications without managing the underlying operating system or servers.
• SaaS: You consume a complete application managed by the provider, such as Microsoft 365.

• IKE: Negotiates security parameters for IPsec VPNs; it does not identify switch ports.
• VLAN: A logical network segmentation method, not a discovery protocol.
• netstat: Displays local network connections and listening services, but cannot identify the physical switch or port.

• Digitally signing the software: Verifies authenticity and integrity. It does not hide how the software works.
• Limiting third-party libraries: May reduce dependencies and attack surface, but does not directly prevent reverse engineering.
• Using compile flags: Some compiler options can remove debugging information or optimize code, which may provide limited protection, but this is not the primary technique identified for preventing reverse engineering.

1. Identify the fact table

• Records something that happened, such as a sale, test, appointment, or measurement
• Contains foreign keys to other tables
• Contains measures or numeric results
• Has many rows

2. Identify a dimension table

• Describe people, products, dates, locations, or departments
• Contain descriptive columns
• Are referenced by the fact table
• Have fewer rows than the fact table

3. Identify the surrogate key

• System-generated
• Unique within the dimension
• Often named PatientKey, CustomerKey, or similar
• Usually an integer
• Not meaningful outside the model

• A — Too infrequent: Formal strategies are often reviewed only every three to five years. This can make the organisation slow to respond to rapid changes in technology, competitors, regulation or customer needs.

• C — Relies on predicting the future: The approach assumes senior managers can make reasonably reliable forecasts and assumptions. In uncertain environments, these assumptions may quickly become invalid.

• E — Can restrict radical innovation: Formal planning tends to favour existing information, established objectives and incremental improvements. This may discourage experimental or highly innovative strategies that emerge from lower levels of the organisation.

• B concerns the difficulty of achieving competitive advantage through core competences when competing with focused specialists. It is not specifically a drawback of the formal top-down planning process.
• D is an activity organisations should undertake—continuous monitoring—not a drawback of the approach itself.

• Secret scope: A named container that groups related secrets and defines access permissions. Example: finance-prod.
• Secret key: The name of an individual secret stored inside that scope. Example: db-password.

text 
Scope: finance-prod 
  Key: db-username 
  Key: db-password

python 
dbutils.secrets.get( 
    scope="finance-prod", 
    key="db-password" 
)

• The identified risk
• Its likelihood and potential impact
• The person or team responsible for handling it
• The response or treatment plan
• Risk thresholds, such as when escalation or action is required
• Current status and review dates

• Risk tolerance: The amount of risk an organization is willing to accept; it is a concept or limit, not usually the primary documentation.
• Risk transfer: Moving the responsibility or financial impact of a risk to another party, such as through insurance.
• Risk analysis: The process of evaluating risk likelihood and impact.

yaml 
clusterIP: None

• CronJob: Runs Jobs on a schedule and normally does not need stable networking.
• Deployment: Manages interchangeable, stateless replicas and usually uses a regular Service.
• DaemonSet: Runs a Pod on selected nodes but does not inherently require stable Pod identities.

• Azure creates a corresponding service principal in Microsoft Entra ID.
• The identity’s lifecycle is tied to the Azure resource.
• If the resource is deleted, Azure automatically deletes the identity.
• Only the associated resource can use that identity to request tokens.
• You can grant the identity permissions to access services such as Key Vault or Storage without storing credentials in code.

• Ease of exploitation
• Required privileges
• User interaction
• Impact on confidentiality, integrity, and availability

• CVE: Identifies and names a specific publicly known vulnerability; it does not measure severity.
• OSINT: Refers to intelligence gathered from publicly available sources.
• SOAR: Automates and coordinates security operations, such as alert response and playbooks.

• Default network device credentials: More associated with external attackers or poor device configuration.
• Spear phishing emails: Commonly used to compromise users, but less characteristic of an insider who already has access.
• Typosquatting and impersonation: Primarily social-engineering techniques aimed at deceiving users.
• Unidentified removable devices: Provide a direct way to transfer data outside the organization and may bypass network monitoring.

1. Product + ProductSubCategory: Inner join

1. Result + ProductCategory: Left outer join

• A: Reduce management overhead — This is generally an advantage of public cloud, not hybrid cloud. Hybrid environments can increase management complexity.
• B: Cross-platform virtualization — Not the defining advantage of hybrid cloud.
• D: Leverage IaaS and PaaS — Public clouds commonly provide both IaaS and PaaS, so this is not unique to hybrid cloud.

• Reviewing security objectives to ensure they support business goals.
• Ensuring security requirements are integrated consistently across business units.
• Coordinating security policies, risk management, controls, and awareness activities.

• Executive management: Provides direction, funding, and support, but usually does not manage day-to-day security integration.
• Board of directors: Provides governance and oversight, not operational security coordination.
• Steering committee: Helps coordinate and prioritize initiatives, but the CISO typically owns the overall security program and ensures its integration.

• Árvores de decisão: usam regras sequenciais, como “se característica X > valor, siga para este ramo”. São fáceis de visualizar e explicar. Atendem bem a problemas de classificação e regressão com alta interpretabilidade.

• Regressão linear: prevê um valor numérico contínuo, como preço, custo ou temperatura. Não é a escolha principal para classificar genes em categorias.

• Regressão logística: calcula a probabilidade de uma categoria. Pode atender à classificação, inclusive multiclasses, mas sua explicação costuma ser menos intuitiva que uma árvore para documentar decisões.

• Redes neurais: atendem a tarefas complexas, como imagens, texto e padrões não lineares. Porém, são menos interpretáveis, funcionando mais como uma “caixa-preta”.

• Matching hashes: The software is unchanged.
• Different hashes: The software was modified or corrupted.

• Encryption: Protects confidentiality.
• Baselines: Define approved configurations or normal performance.
• Tokenization: Replaces sensitive data with tokens.

• Idioma: “Responda em português.”
• Tamanho: “Responda em até três frases.”
• Formato: “Use uma lista com três recomendações.”
• Objetivo: “Recomende produtos com base nas necessidades do cliente.”

• Mudar o tamanho do LLM: pode alterar capacidade e custo, mas não garante idioma ou respostas curtas.
• Aumentar a temperatura: aumenta a criatividade e a aleatoriedade; não controla diretamente o tamanho ou idioma.
• Aumentar o Top K: permite considerar mais tokens prováveis, aumentando a variedade; também não é o mecanismo principal para controlar idioma ou comprimento.

• Identity provider (IdP): Authenticates users and asserts their identity.
• Service provider (SP): The application being accessed—in this case, Salesforce/the employee portal.
• Identity store: A directory that stores user identities, such as Active Directory.
• Authentication store: A system used to validate credentials.

Simple explanation

• The Azure VPN gateway to connect to
• Authentication settings
• Routes for networks that the client can access

• A: Daily involvement is unnecessary and may not solve the availability problem.
• C: Clarifying all requirements at the start conflicts with agile’s iterative refinement.
• D: Simply reviewing based on availability leaves the problem unresolved and allows rework to continue.

• Personally identifiable information (PII) detection

• Prompt Shields

• Self-harm content filtering addresses self-harm-related content.
• Violence content filtering addresses violent content.
• Neither protects customer PII or detects document-based prompt injection.

• SAMLRequest: the SAML authentication request
• RelayState: the original destination or application state

• RedirectURL: not the standard SAML parameter for preserving the original request.
• DisplayState: not a standard SAML SSO parameter.
• StartURL: Salesforce-related terminology, but not the standard parameter used in this SAML exchange.

• Reviewing and validating generated code
• Checking security, licensing, and quality concerns
• Testing the implementation
• Making the final design and coding decisions

• A: Copilot is not a complete replacement for developers.
• C: Human input, review, and oversight are still required.
• D: Copilot Chat supports many tasks beyond debugging, including explanation, generation, refactoring, and testing assistance.

• Blue team: Defends systems, monitors activity, and responds to attacks.
• Purple team: Coordinates red- and blue-team activities to improve defenses.
• White team: Oversees or manages the exercise, including rules and scope.

• Generates a syslog message
• Shuts down the PoE port
• Places the port into error-disabled (err-disabled) state
• Frees the power allocation

• A device starting to draw power does not necessarily generate a syslog message.
• Monitoring does not pause data traffic while checking power.
• Drawing less than the configured minimum does not automatically mean the device has failed and should be disconnected.

• Authentication: Verifies a user’s identity, such as username and password.
• Authorization: Determines what the authenticated user is allowed to access.
• Accounting: Records connection and usage details, such as login time or session duration.

• CIA: Confidentiality, integrity, and availability are broad security objectives, not a specific RADIUS function.
• ACL: An access control list contains permit/deny rules on systems or network devices. RADIUS can support access decisions but is not itself an ACL.
• PEM: Privacy-Enhanced Mail is also associated with certificate and key encoding formats; it is unrelated to RADIUS’s primary purpose.

• A is correct: Days beyond the included period incur an extra daily charge.
• D is incorrect: Daily use after 10 days is not free.
• B and C: Data-transfer pricing can depend on the direction and service terms. The exam’s intended distinction is that the included device usage period is the clearly stated no-cost benefit.

• A — Custom Button: A button can launch a flow, typically by passing the flow’s URL and record context.
• D — From a Process: A Process can invoke a flow using an Apex action configured for flow invocation. However, this is automation-triggered, not directly accessed by a user.
• B — Quick Action: In current Salesforce functionality, a Flow Quick Action can launch a screen flow directly from a record page. This makes B a valid modern method.
• C — Visual Workflow Launcher: This is not generally listed as a standard access method in current Salesforce terminology; Salesforce commonly uses the Flow component on Lightning pages instead.