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Salesforce MKT-101 Exam
Build and Analyze Customer Journeys using Marketing Cloud (Page 3 )

Updated On: 1-Feb-2026
Page 3 of 32
PDF with 161 Questions

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

  1. Increase the frequency of email sending to boost engagement.
  2. Broaden segmentation criteria to reach more diverse audiences.
  3. Scale back sending for specific ISPs until the issue subsides.

Answer(s): C



A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

  1. A nightly automation with a filter activity
  2. A verification step In the send automation
  3. An approval process for sending

Answer(s): A



An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

  1. Einstein Engagement Frequency
  2. Send Throttling
  3. Sender Authentication Package

Answer(s): B



Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?

  1. Single Send
  2. Multi-Step
  3. Transactional Send

Answer(s): C



A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

  1. Copy the filtered data extension and add additional filter criteria.
  2. Use the Split option to temporarily add additional filter criteria.
  3. Copy the data filter and build a new data extension with additional filter criteria.

Answer(s): C



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Viewing questions 11 - 15 out of 161 questions



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