Salesforce MKT-101 Exam Prep
Build and Analyze Customer Journeys using Marketing Cloud (Page 3 )

• Planning — identify the need, objectives, resources and feasibility.
• Analysis — determine user requirements and examine the existing system.
• Design — specify how the new system will work.
• Implementation — build, test, install and introduce the system.
• Maintenance/evaluation — monitor and improve the system after implementation.

• Transfer — przeniesienie skutków lub kosztów ryzyka na inna organizacje, np. przez ubezpieczenie lub umowe.
• Akceptacja — firma swiadomie przyjmuje ryzyko bez dodatkowych dzialan.
• Mitigacja — zmniejszenie prawdopodobienstwa wystapienia ryzyka lub jego wplywu, np. przez wdrozenie kontroli bezpieczenstwa.
• Unikanie — calkowite wyeliminowanie ryzykownej dzialalnosci.

• Drops packets when traffic exceeds a certain bitrate: This describes traffic policing, not shaping.
• Fragments large packets and queues them: Shaping does not fragment packets as its primary congestion-control action.
• Drops packets randomly from lower-priority queues: Packet dropping may occur if a shaping queue becomes full, but it is not the defining behavior.

• Shaping: buffers and delays excess traffic.
• Policing: drops or marks traffic that exceeds the configured rate.

• Looking up accounts, contacts, and opportunities
• Logging calls and updating Salesforce records
• Accessing previously available customer information when temporarily offline

• Salesforce Touch App: Primarily an older tablet-focused experience, not the best general solution for the sales team.
• Custom hybrid app: Unnecessary development when Salesforce provides the required capabilities natively.
• SalesforceA: Intended mainly for Salesforce administrators, not sales representatives.

• Idioma: “Responda em português.”
• Tamanho: “Responda em até três frases.”
• Formato: “Use uma lista com três recomendações.”
• Objetivo: “Recomende produtos com base nas necessidades do cliente.”

• Mudar o tamanho do LLM: pode alterar capacidade e custo, mas não garante idioma ou respostas curtas.
• Aumentar a temperatura: aumenta a criatividade e a aleatoriedade; não controla diretamente o tamanho ou idioma.
• Aumentar o Top K: permite considerar mais tokens prováveis, aumentando a variedade; também não é o mecanismo principal para controlar idioma ou comprimento.

• The explanation states that Traffic Analytics can be enabled by a user with one of these subscription-level roles:

• Question 34 — Network Contributor: Yes
• Question 35 — Owner: Yes
• Question 36 — Reader: Yes, according to the stated explanation and documentation

• AWS Audit Manager continuously collects evidence from AWS services and helps assess whether workloads comply with regulatory frameworks and internal policies. It can produce audit-ready reports.
• AWS Config records resource configurations and evaluates them against compliance rules. For example, it can check whether encryption, logging, or access settings meet company requirements.

• Amazon Inspector identifies software vulnerabilities and unintended network exposure, not general policy or regulatory compliance.
• Amazon CloudWatch monitors metrics, logs, and operational events, but is not primarily a compliance assessment service.
• AWS CloudTrail records API activity for auditing and investigation. It supports compliance, but does not itself provide the structured compliance assessment capabilities of Audit Manager and Config.

• A: Allow SAN certificates — SANs are used to identify valid hostnames in a certificate. They do not bypass trust validation.
• C: Open the secure LDAP port — A blocked port would normally cause a timeout or connection-refused error, not certificate errors.
• D: Increase the TLS version on the RA — The issue concerns certificate trust, not the organization’s registration authority.

• Secure: uses encryption, such as HTTPS or SFTP.
• Cross-platform: supported by many languages and operating systems.
• Internet-friendly: designed to communicate across networks, usually using standard Internet protocols.

• JSON/REST over HTTPS — widely supported, secure, and Internet-friendly.
• SOAP over HTTPS — also secure and highly cross-platform, though more heavyweight.
• XML over SFTP — secure file-based exchange, but it is not an API-style interface.

1. Determine which host was infected first—the originating host.
2. Decide whether each other host is clean or infected based on communication and event logs.

• Compare timestamps and find the earliest suspicious event.
• Look for the host that initiated the malicious connection, file transfer, exploit, or command—not merely a host that later received traffic.
• Follow the timeline through the firewall:

• A host is likely infected if it both receives suspicious activity and then initiates related malicious traffic.
• A host may be clean if the firewall blocked the connection and there is no evidence of execution or follow-on communication.

• A laptop
• Software access
• A password reset
• A mobile phone

• They run behind the scenes — applies more to automation or workflows.
• They are optional — catalog items are fundamental to a request-based catalog.
• They provide options — variables and variable options collect the requester’s choices for an item; they are not the catalog item itself.

• Restrict a port to a defined number of MAC addresses
• Use statically configured or “sticky” MAC addresses
• Shut down or restrict the port when violations occur

• Load balancer: Distributes application traffic; it does not protect switch MAC tables.
• IPS: May detect suspicious traffic but is not the primary control for switch-port MAC limits.
• NGFW: Filters routed network traffic, not the switch’s CAM/MAC address table directly.

• ADF: Automatic Document Feeder; a printer/scanner hardware component.
• USB: A short-range wired connection, not a protocol for accessing a remote shared folder.
• PCL: Printer Control Language; it describes how print jobs are formatted, not how files or printers are shared over a network.

Why

cmd 
PowerShell.exe -ExecutionPolicy Bypass -File C:\Scripts\ConfigureVM.ps1

Why the other options are less suitable

• GPO logon script: Runs only when a user logs on and may not run during initial VM provisioning.
• GPO startup script: Can work, but requires the VM to be joined to the domain and the policy to be applied. It is also normally evaluated at each startup.
• Place scripts in a VHD: Merely placing scripts on a disk does not cause them to execute.

• Prevent connections to malware command-and-control servers
• Identify infected systems making those DNS requests
• Collect information for incident response

• A: Attackers do not normally use sinkholes to map a company’s domain structure.
• B: Redirecting employees from legitimate sites to attacker-owned sites describes malicious DNS manipulation, not a defensive sinkhole.
• D: Attracting attackers away from real resources is more closely associated with a honeypot or deception system.

• Check whether the data is accurate, complete, and properly prepared.
• Confirm that the pattern is not caused by an outlier, data-quality problem, or modeling issue.
• If the data is valid, treat the result as a potentially valuable new business insight.

• A: A data scientist may help, but expert validation and data-quality checking come first.
• C: Filtering out inconvenient data risks hiding a valid insight.
• D: Einstein’s result should not be accepted without verification simply because it produced the finding.

• The user starts in the corporate portal.
• The portal launches the Salesforce resource.
• The IdP sends the SAML response to Salesforce.

• Connected App + OAuth is for OAuth authorization and API/app access, not this SAML-based seamless login scenario.
• SP-initiated SSO would begin when the user first requests the Salesforce resource and Salesforce redirects them to the IdP. That is not the described starting point.

• Forecasting lets sales leaders predict revenue for upcoming fiscal periods, compare forecasts with targets, and review performance by salesperson or team.
• Opportunity Stages help determine the likelihood that opportunities will close. Each stage can have a probability, which contributes to forecast calculations.

• Sales Quotes: Used to present pricing or product proposals to customers; they do not provide revenue forecasting.
• Opportunity List View: Helps users filter and view opportunities, but it is not the forecasting tool.

• Reviewing security policies and standards checks whether controls are documented, not whether they work.
• Reviewing security logs may show that monitoring is occurring, but does not directly establish that preventive controls are effective.
• Analyzing technical security practices is broad and may assess implementation, but it is less objective than an actual controlled attack.

• Design/compliance effectiveness: policies, standards, and procedures
• Operational effectiveness: logs, records, and evidence that controls operate
• Technical security effectiveness: penetration testing or vulnerability testing

• Import: Copies data into the Power BI model. It requires scheduled or manual refresh, so it may not meet the two-minute requirement.
• Live connection: Connects to an existing Power BI semantic model or Analysis Services model; it is not the appropriate choice for connecting directly to the Azure SQL database in this scenario.

• Accept: Acknowledging the risk without taking additional action.
• Transfer: Shifting the risk’s impact to a third party, such as through insurance or outsourcing.
• Mitigate: Reducing the likelihood or impact of the risk through security controls.
• Avoid: Eliminating the activity or process that creates the risk.

• Workspace: Stores notebooks, libraries, jobs, and other project resources.
• Notebooks: Interactive documents containing code, queries, visualizations, and explanations. Common languages include Python, SQL, Scala, and R.
• Clusters: Groups of virtual machines that run Spark workloads. Clusters can be started, stopped, and automatically scaled.
• Data access: Databricks can read from services such as Azure Data Lake Storage, Azure Blob Storage, and Azure SQL.
• Jobs: Automate notebooks or data-processing workflows on a schedule or in response to events.

• B: Moving the task may affect the critical path and should not be done before evaluating the planned response and impacts.
• C: Excluding a required task is not appropriate without formal analysis and stakeholder approval.
• D: Lessons learned and the risk log should be updated, but only after or alongside managing the immediate issue; updating them is not the first action.

• A: Person Accounts cannot be merged directly with standard Contact records.
• C: There is no Account Setup option that automatically merges Person Account duplicates.
• D: Matching rules and duplicate rules can help identify or prevent duplicates, but they do not automatically merge Person Accounts. Also, relationship considerations do not change the basic merge capability.

• Import — Loads data into Power BI. It requires a refresh, so it may not reflect changes within two minutes unless refresh is configured appropriately.
• Live connection — Connects to an existing Power BI semantic model or Analysis Services model; it is not the normal choice for connecting directly to an Azure SQL database.

• Customize Opportunity Contact Role

• Add the Opportunity Contact Role related list to the Opportunity page layout

• Campaign Member Role relates contacts or leads to campaigns, not opportunities.
• Campaign Member related list would expose campaign participation, not the stakeholders for the opportunity.
• Customize Campaign Role also concerns campaigns.

• How quickly the vendor must respond to an incident or request
• Target resolution times
• Availability or uptime requirements
• Performance metrics and penalties for not meeting them

• SOW (Statement of Work): Describes the project’s scope, tasks, deliverables, and timeline.
• MOA (Memorandum of Agreement): Documents a formal agreement to cooperate or perform specific activities.
• MOU (Memorandum of Understanding): Records a mutual understanding or intent, often less binding than a contract.

• Honeypots: Decoy systems or services made to attract attackers. Legitimate users should not interact with them, so activity there is a strong indicator of malicious behavior.
• DNS sinkholes: Redirect requests for known malicious domains to a controlled internal system. This can reveal infected hosts attempting to contact command-and-control infrastructure.

• Tokenization: Replaces sensitive data with non-sensitive tokens.
• CI/CD: Automates software development, testing, and deployment.
• Threat modeling: Identifies and analyzes potential threats before or during system design.
• Data obfuscation: Makes data harder to understand or interpret.

• Disable default accounts: Default or unused accounts may have predictable names or credentials and can be abused by attackers. They should be disabled, removed, or secured with strong credentials where necessary.
• Remove unnecessary services: Every running service can contain vulnerabilities or provide an entry point. Removing services the server does not need reduces exposure.

• Add the server to the asset inventory: Important for asset management, but it does not directly harden the system.
• Document default passwords: Default passwords should be changed or disabled—not recorded for continued use.
• Send logs to the SIEM: Supports monitoring and detection, rather than directly reducing the attack surface.
• Join the corporate domain: A deployment/configuration decision, not inherently a hardening measure.

• VM CPU, memory, disk, and network usage
• Storage transactions and latency
• App Service response time
• Database DTU or CPU utilization

• Azure Traffic Analytics analyzes network traffic flows and security patterns; it is not the general infrastructure metrics tool.
• Azure Activity Log records subscription-level control-plane operations, such as resource creation, deletion, or configuration changes.
• Azure Advisor provides recommendations about cost, security, reliability, performance, and operational excellence, but it is not the primary tool for investigating live metrics.

• A — Can help keep costs down and improve quality: The provider may have specialist expertise, efficient systems and economies of scale.
• B — There is a known fee if agreed in advance: A fixed or agreed fee can make costs more predictable and support budgeting.
• C — Allows management to focus on core operations and issues: Senior managers spend less time supervising routine finance processes and more time on strategic matters.

• Increased control: Control may decrease because the activity is performed externally.
• Increased independence: The organisation becomes dependent on the supplier.
• Increased understanding of the outsourcing business: The internal organisation usually has greater business knowledge; the provider may initially lack it.
• Increased confidentiality: Sharing financial information externally may create confidentiality risks.
• Internal expertise improved: Outsourcing can reduce opportunities to develop internal finance skills.

• 16GB RAM: A 64-bit OS is needed to use more than roughly 4GB effectively, but RAM capacity does not prove the CPU supports 64-bit operation.
• 500GB HDD: Storage capacity has no bearing on OS architecture.
• 1Gbps Ethernet: Network speed is unrelated to CPU architecture.

• If the Facebook user is new, Salesforce invokes createUser.
• If the user already exists, Salesforce can invoke updateUser.
• The handler can read the latest data from Facebook, such as name, email, or other profile attributes, and update the corresponding Salesforce user.

• B: A scheduled job is unnecessary and would not provide real-time synchronization during authentication.
• C: A Facebook signed request is not the standard mechanism for updating Salesforce user records in this authentication-provider setup.
• D: SAML Just-in-Time provisioning applies to SAML identity providers, not Facebook OAuth authentication.

• vBond — orchestration plane: Authenticates devices, helps them discover each other, and assists with NAT traversal and initial control-connection setup.
• vSmart — control plane: Distributes routing and policy information to WAN Edge devices using the overlay control plane.
• vManage — management plane: Provides centralized configuration, monitoring, and orchestration through its GUI/API.
• WAN Edge — data plane: Forwards user traffic across the SD-WAN fabric.

1. Get Data ? Folder in Power BI Desktop.
2. In Power Query Editor, expand the Attributes column to expose metadata such as hidden status and other file attributes.
3. Remove the Content column (and any other data columns you do not need).

• Name
• Extension
• Date accessed
• Date modified
• Folder Path
• Attributes
• Content

• Modelo de embeddings multimodal: transforma texto e imagens em vetores no mesmo espaço semântico. Isso permite comparar uma consulta textual com imagens, ou uma imagem com textos relacionados.
• Modelo generativo multimodal: interpreta diferentes modalidades e gera conteúdo, mas não é a escolha específica para indexação e busca vetorial.
• Modelo de geração de imagens: cria imagens, portanto é inadequado.
• Modelo de embeddings de texto: não atende consultas com imagens.

• A: Using an external OAuth 2.0 identity provider could provide unified identity, but it does not specifically address Salesforce capacity or high-volume login limits.
• B: Making the Experience Cloud community a SAML identity provider and using JIT provisioning is a possible federation pattern, but it may not be appropriate for this scale without Salesforce validation.
• C: A default account is unrelated to solving identity unification and high login throughput. Person Accounts can be supported in appropriate B2C Commerce integrations.

• A: Configure security groups — Customers define inbound and outbound rules for resources such as Amazon EC2 instances.
• B: Classify company assets — Customers decide how their data and assets should be classified and protected.

• C: Amazon S3 is a regional service; customers select a Region, not individual Availability Zones for buckets.
• D: AWS manages the infrastructure and patching for Amazon DynamoDB.
• E: AWS manages the infrastructure used by AWS Lambda; customers do not select EC2 instances for Lambda functions.

• Red team: Simulates attackers; exploits weaknesses to test security.
• Blue team: Defends systems; monitors, detects, and responds to attacks.
• Purple team: Combines red- and blue-team efforts to improve detection and defense.
• White team: Oversees or manages the test, defining rules, scope, and authorization.

• Data loss prevention (DLP): Helps detect or prevent sensitive data from being copied or transmitted, but it does not primarily protect a stolen laptop’s stored data.
• Operating system hardening: Reduces vulnerabilities and attack surface but does not encrypt files if the device is stolen.
• Boot security: Helps ensure that only trusted software starts, but it does not fully protect the drive if an attacker accesses it offline.

• Application management: Controls which apps can be installed or used; it does not remove existing data after theft.
• Full-disk encryption: Protects data when the device is powered off or locked, but it may not help if the attacker has already unlocked the device.
• Containerization: Separates corporate data from personal data, but the attacker may still access the corporate container using the stolen credentials.

• Authentication: Verifies a user’s identity, such as username and password.
• Authorization: Determines what the authenticated user is allowed to access.
• Accounting: Records connection and usage details, such as login time or session duration.

• CIA: Confidentiality, integrity, and availability are broad security objectives, not a specific RADIUS function.
• ACL: An access control list contains permit/deny rules on systems or network devices. RADIUS can support access decisions but is not itself an ACL.
• PEM: Privacy-Enhanced Mail is also associated with certificate and key encoding formats; it is unrelated to RADIUS’s primary purpose.

• A — Too infrequent: Formal strategies are often reviewed only every three to five years. This can make the organisation slow to respond to rapid changes in technology, competitors, regulation or customer needs.

• C — Relies on predicting the future: The approach assumes senior managers can make reasonably reliable forecasts and assumptions. In uncertain environments, these assumptions may quickly become invalid.

• E — Can restrict radical innovation: Formal planning tends to favour existing information, established objectives and incremental improvements. This may discourage experimental or highly innovative strategies that emerge from lower levels of the organisation.

• B concerns the difficulty of achieving competitive advantage through core competences when competing with focused specialists. It is not specifically a drawback of the formal top-down planning process.
• D is an activity organisations should undertake—continuous monitoring—not a drawback of the approach itself.

json 
{ 
  "Effect": "Deny", 
  "NotAction": [ 
    "iam:*", 
    "route53:*", 
    "cloudfront:*", 
    "support:*" 
  ], 
  "Resource": "*", 
  "Condition": { 
    "StringNotEquals": { 
      "aws:RequestedRegion": "eu-west-1" 
    } 
  } 
}

• SCPs set maximum permissions; they do not grant permissions. The default SCP allows actions, so the restriction must be an explicit Deny.
• aws:RequestedRegion checks the Region targeted by an API request.
• StringNotEquals: eu-west-1 denies requests directed to every other Region.
• NotAction allows designated global services to remain usable because they do not operate in a single AWS Region.
• Attaching the SCP to the OU makes it apply to existing accounts and accounts later added to that OU.

• B. The community must be built with the Customer Account Portal template.

• C. An experience ID (expid) or placeholder parameter must be used in the URL.

• A: The Visualforce + Salesforce Tabs template does not provide this dynamic branding capability.
• D: An external CMS is not required. The branding configuration is handled within Salesforce Experience Cloud.

• The VPN gateway is in VirtualNetworkA.
• Gateway transit is configured on the peering associated with the VNet that contains the gateway—here, VirtualNetworkA.
• A peered VNet may use the remote gateway through the appropriate peering option, but this does not automatically update an existing P2S client’s routes.
• The Windows 10 workstation’s P2S VPN client package was created before VirtualNetworkB was peered, so it may not have a route for VirtualNetworkB.

1. Which host originated the infection

1. Which remaining hosts are infected

• Regional leads — Customer Community Plus

• Capacity planners — External Identity

• Customer Community does not provide the enhanced reporting/dashboard access required by regional leads.
• An Identity license is generally for internal Salesforce identity use and does not fit the external capacity-planning users as well as External Identity.

• You normally do not create a new sensitive information type for credit card numbers. Microsoft Purview already provides a built-in Credit Card Number sensitive information type.
• The required sequence should generally be: