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Salesforce MKT-101 Exam Questions
Build and Analyze Customer Journeys using Marketing Cloud (Page 3 )

Updated On: 24-Feb-2026
Page 3 of 32
PDF with 161 Questions

Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension's records?

  1. Delete Filter Activity
  2. Contact Delete
  3. Data Retention Policy

Answer(s): C



Northern Trail Outfitters it sending a welcome email to a new group of customers.
When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?

  1. Two fields with ''EmailAddress data type
  2. Failure to choose the send classification
  3. Incorrect Sending Relationship

Answer(s): A



Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction
What should NTO do to automate the process of finding its affected customers?

  1. Filter the data based on a specific date range.
  2. Use Einstein engagement scores to identify affected users.
  3. Query the data using a specific date range parameter

Answer(s): A



When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

  1. Use the complaint exclusion list on future sends.
  2. Add the subscriber to the auto-suppression list.
  3. Delete the subscriber from All Subscribers

Answer(s): B



A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

  1. Tracking Extract > Import Activity > SQL Activity
  2. Tracking Extract > Import Activity > Data Extension Extract
  3. Tracking Extract > File Transfer > Import Activity

Answer(s): C






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