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Salesforce MKT-101 Exam
Build and Analyze Customer Journeys using Marketing Cloud (Page 7 )

Updated On: 1-Feb-2026
Page 6 of 32
PDF with 161 Questions

A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.

Which activity is missing?

  1. Fire Event
  2. Import File
  3. File Transfer

Answer(s): C



A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source for a journey.
Which tool should help create this table?

  1. Automation Studio
  2. Data Designer
  3. Audience Studio

Answer(s): B

Explanation:

Data Designer is the tool that should be used to create a sendable data extension from various tables including orders, subscribers, and product line items. Data Designer allows you to create custom data extensions that can be used as an entry source for a journey. It also allows you to join multiple data sources together to create a single data extension. You can find more information about Data Designer and how to use it here: https://help.salesforce.com/articleView?id=mc_co_data_designer.htm&type=5



A marketer wants to better organize their assets in Marketing Cloud.
What should they do to improve searching and filtering in Content Builder?

  1. Add assets to folders upon creation.
  2. Add descriptive tags to each asset upon creation.
  3. Add a description to each asset upon creation.

Answer(s): C



Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?

  1. Send volume
  2. Click rate
  3. Block bounces

Answer(s): C

Explanation:

A decrease in open rate across all email campaigns could indicate a problem with sender reputation, which is the reputation of an organization's email domain or IP address. One of the key indicators of a bad sender reputation is an increase in block bounces. Block bounces occur when an email server blocks an email from being delivered because it believes the sender's IP address or domain has a poor reputation. This can happen if the email server has received a high number of spam complaints, bounced messages, or unsubscribes from recipients of emails sent from that IP address or domain.
Block bounces are a metric that can be analyzed to identify a possible problem with sender reputation, it's important to monitor this metric and take action to address any issues. Other metrics such as send volume and click rate are important to monitor, but they are not directly related to sender reputation. Send volume could affect the deliverability of your emails, but it's not a direct metric to measure sender reputation. Click rate, can indicate how engaged your audience is but again it's not related to sender reputation.


Reference:

Sender Reputation: What It Is and How to Improve It
(https://www.campaignmonitor.com/blog/email-marketing/2021/07/sender-reputation-what-it-is- and-how-to-improve-it/)
Email Deliverability: Why Block Bounces Matter (https://www.campaignmonitor.com/blog/email- marketing/2018/08/email-deliverability-why-block-bounces-matter/)



Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?

  1. Leverage templates with AMPscript.
  2. Leverage Enhanced Dynamic Content.
  3. Leverage Multilingual Content Blocks.

Answer(s): C



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Viewing questions 31 - 35 out of 161 questions



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