LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- Set up scoring categories > copy the web pages to Pardot landing pages > put landing pages into Pardot folders > create automation rule with criteria ""prospect score in scoring category greater than 1"" to send an autoresponder email
- Set up scoring categories > put the web pages into folders in Pardot > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as therecipient list of an engagement program
- Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria ""prospect score in scoring category greater than 0"" > set the list as the recipient list of an engagement program
- Set up scoring categories > create custom redirects associated with the scoring category>set completion actions to tag prospect > create an automation rule with criteria ""prospect has tag newproduct"" to send an autoresponder email
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