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Free PDX-101 Exam Braindumps (page: 3)

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PDF with 304 Questions

Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

  1. The Grade as it includes personal information about the prospect.
  2. The Profile as It reflects LenoxSoft's ideal customer.
  3. The Campaign as it references the prospect's first touch point.
  4. The Score as it shows activities taken by the prospect.

Answer(s): D

Explanation:

The score is a numerical value that indicates how interested a prospect is in your products or services based on their activities, such as email opens, clicks, form submissions, etc. The score helps marketers prioritize leads and identify prospects who are ready to buy. Lenoxsoft is interested in following up with IT professionals who are actively engaging with their marketing materials, so the score is the best indicator of their interest level. The grade is a letter value that indicates how well a prospect matches your ideal customer profile based on their attributes, such as industry, job title, location, etc. The grade helps marketers segment leads and target prospects who are a good fit for your business. The profile reflects Lenoxsoft's ideal customer, but it does not show how engaged the prospect is. The campaign is the first touch point that brought the prospect to your website, such as a Google ad, an email, or a social media post. The campaign helps marketers track the source and effectiveness of their marketing channels, but it does not show how engaged the prospect is. Reference [Scoring and Grading Overview]



A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers

  1. The email contains a text version
  2. The email contains at least one variable tag
  3. The email uses dynamic content
  4. The email designates a general or specific sender
  5. The email contains an unsubscribe link

Answer(s): A,D,E

Explanation:

According to the Marketing Cloud Account Engagement Email Basics, there are three mandatory components for an email to be saved in Marketing Cloud Account Engagement: a text version, a sender, and an unsubscribe link. A text version is required for accessibility and deliverability reasons, as some email clients or recipients may not support HTML emails. A sender is required to identify the source of the email and comply with the CAN-SPAM Act. An unsubscribe link is required to allow recipients to opt out of future emails and comply with the GDPR and other privacy regulations. Variable tags, dynamic content, and social posts are optional components that can enhance the personalization and interactivity of the email, but they are not required for saving the email draft.



By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers

  1. Case records
  2. Opportunity records
  3. Contact records
  4. Lead records
  5. Account records

Answer(s): C,D

Explanation:

By default, Marketing Cloud Account Engagement writes to two objects in Salesforce: contact records and lead records. These are the two objects that store information about individual prospects in Salesforce. Marketing Cloud Account Engagement syncs with these objects based on the email address field, which is the unique identifier for prospects. Marketing Cloud Account Engagement can create new contact or lead records in Salesforce, or update existing ones, depending on the sync settings and rules. Marketing Cloud Account Engagement does not write to case records, opportunity records, or account records by default, but it can read from them and use their information for segmentation and reporting purposes. Reference Marketing Cloud Account Engagement and Salesforce Sync Behavior



A designer wants to apply LenoxSoft's styling to assets in Marketing Cloud Account Engagement.
Which two assets can they control CSS styling for In Marketing Cloud Account Engagement? Choose 2 answers

  1. Landing pages
  2. Form handlers
  3. Forms
  4. Social posts

Answer(s): A,C

Explanation:

A designer can control the CSS styling for two assets in Marketing Cloud Account Engagement:
landing pages and forms. Landing pages are web pages that capture visitor information and generate leads. Forms are web forms that collect visitor information and convert them to prospects. Both landing pages and forms can be customized with CSS to match the branding and design of LenoxSoft. Form handlers and social posts are not assets that can be controlled by CSS in Marketing Cloud

Account Engagement. Form handlers are connectors that allow Marketing Cloud Account Engagement to use external forms on your website. Social posts are messages that can be sent to your social media accounts from Marketing Cloud Account Engagement. Reference Customize Landing Pages with CSS Customize Forms with CSS






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