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Free PDX-101 Exam Braindumps (page: 4)

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PDF with 304 Questions

What is one way a sales rep can convert a visitor to a prospect?

  1. The sales rep gives the visitor a phone call.
  2. The sales rep increases the visitor s score to 100.
  3. The sales rep manually associates the visitor with a prospect.
  4. The sales rep walks the visitor through a demo.

Answer(s): C

Explanation:

One way a sales rep can convert a visitor to a prospect is by manually associating the visitor with a prospect. A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A sales rep can use the [Visitor Activity page] in Marketing Cloud Account Engagement to see the visitors who have interacted with your website, and manually associate them with a prospect if they have an email address. This will convert the visitor to a prospect and allow the sales rep to follow up with them. The other options are not ways to convert a visitor to a prospect. Giving the visitor a phone call, increasing the visitor's score, or walking the visitor through a demo are ways to engage with a prospect, but they do not identify the visitor's email address or associate them with a prospect.



LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?

  1. The link should start with http or https to be automatically re-written.
  2. The link should contain a wildcard to be automatically re-written.
  3. The link should point to go.Marketing Cloud Account Engagement com to be automatically re- written.
  4. The link should be populated with variable tags to be automatically re-written

Answer(s): A

Explanation:

The reason why the email link www.lenoxsoft.com was not re-written for tracking is that the link should start with http or https to be automatically re-written. Marketing Cloud Account Engagement automatically re-writes links in emails to track the clicks and measure the engagement of the recipients. However, Marketing Cloud Account Engagement only re-writes links that start with http or https, as these are the protocols that indicate a web address. The link www.lenoxsoft.com does not have a protocol, so Marketing Cloud Account Engagement does not recognize it as a web address and does not re-write it for tracking. The other options are not relevant for link re-writing. The link does not need to contain a wildcard, point to go.Marketing Cloud Account Engagement.com, or be populated with variable tags to be automatically re-written. These are features that can be used to create dynamic or custom links, but they are not required for link re-writing. Reference [Link Click Tracking]



LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

  1. The Lifecycle Report filtered by timeframe
  2. The prospect fields that were updated
  3. The amount of time the prospect spent viewing the website
  4. The lists that that prospect was added to or removed from
  5. The data and time when a prospect was assigned

Answer(s): B,D,E

Explanation:

The prospect's Audits tab shows the history of changes made to the prospect's record, such as field updates, list changes, and assignment dates. These data points can help determine what updates were made during the database clean-up project and how they affected the prospects. The Lifecycle Report, the amount of time the prospect spent viewing the website, and the unique clicks are not data points that can be found in the Audits tab, but they can be found in other reports or tabs in Marketing Cloud Account Engagement. Reference Prospect Audits



A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

  1. Resume the rule after saving
  2. Sava the rule without any additional action
  3. Schedule the rule to run before saving it
  4. Preview the rule before saving it

Answer(s): B

Explanation:

A new automation rule does not require any additional action for prospects to begin matching that automation rule, other than saving the rule. Automation rules are active by default once they are saved, and they run every hour to match prospects based on the rule criteria. Resuming, scheduling,

or previewing the rule are not actions that are required for prospects to begin matching the rule, but they are optional features that can be used to manage or test the rule. Reference Automation Rules Overview






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