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Free PDX-101 Exam Braindumps (page: 5)

Page 5 of 77
PDF with 304 Questions

Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

  1. Total submissions
  2. Unique submissions
  3. Conversions
  4. unique clicks

Answer(s): B



A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

  1. Use a segmentation rule to add prospects to a list
  2. Use a dynamic list to add prospects to a list
  3. Use a completion action to add prospects to a list
  4. Use an automation rule to add prospects to a list

Answer(s): C

Explanation:

The automation tool that would effectively achieve the goal of adding prospects to a list after they submit a form, but not retroactively applying actions to prospects that have already filled out the form, is a completion action. Completion actions are actions that are triggered when a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. Completion actions are executed in real time and only affect the prospects who complete the activity after the action is set up. Segmentation rules, dynamic lists, and automation rules are not suitable for this goal, as they are either retroactive, recurring, or based on criteria other than a specific activity. Reference Completion Actions Overview



LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list. In which scenario would a prospect be able to receive the emails in the program?

  1. The prospect is marked as optad out.
  2. The prospect is removed from the recipient list
  3. The prospect is removed from the suppression list
  4. The prospect is removed from both the suppression list and the recipient list.

Answer(s): C

Explanation:

The scenario in which a prospect would be able to receive the emails in the program is when the prospect is removed from the suppression list. A suppression list is a list that prevents prospects from receiving emails from an engagement studio program, even if they are in the recipient list. A recipient list is a list that defines the prospects who are eligible to receive emails from the program. If a prospect is in both the recipient list and the suppression list, they will not receive any emails from the program. Removing the prospect from the suppression list will allow them to receive the emails, as long as they are still in the recipient list and not opted out. Removing the prospect from the recipient list, marking the prospect as opted out, or removing the prospect from both the suppression list and the recipient list will not allow them to receive the emails from the program. Reference [Engagement Studio Suppression Lists]



LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

  1. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
  2. High click rates indicates that the email subject line should be the focus of the email content.
  3. Low click rates encourage the user to optimize content or link placement in other email sends.
  4. High open rates indicates that prospects are interacting with the content.

Answer(s): C

Explanation:

The insight that the Click-Through Rate report provides the template designer is that low click rates encourage the user to optimize content or link placement in other email sends. The Click-Through Rate report shows the percentage of email recipients who clicked on one or more links in the email. This metric indicates how engaging and relevant the email content and links are for the prospects. If the click rates are low, it means that the prospects are not interested in the email content or links, or they are not able to find them easily. The template designer can use this insight to improve the content or link placement in future email sends, such as by using more compelling calls to action, adding more value propositions, or making the links more visible and accessible. The other options are not insights that the Click-Through Rate report provides. Email clicks on the text version of the email are not tracked by Marketing Cloud Account Engagement, so they do not affect the click rates. High click rates do not indicate that the email subject line should be the focus of the email content, as the subject line is more related to the open rates. High open rates do not indicate that prospects are interacting with the content, as they only measure how many prospects opened the email, not how they engaged with it. Reference [Email Metrics Glossary]






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