QUESTION: 69

Cloud Kicks (CK) is planning its Einstein Bot implementation and has identified common issues the bot canresolve. CK has determined that extensive technical planning is needed for bot effectiveness and customer satisfaction.
Which additional element(s) would be essential?

Training and support planning
User interface planning
Onboarding planning
Voice and tone planning

Answer(s): B

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QUESTION: 70

A UX Designer wants to quickly mock up Salesforce user Interface experiences using a collation of prebuilt components. The designer need sales lightning resources for their design and prototypesuch as based components, tokens, design patterns.
Which tool to install should need?

Lightning Design system Zip
Sketch plugin
Lightning Design system Unmagaged Package
SLDS Validator

Answer(s): B

Explanation:

The tool to install that the UX Designer needs is the Sketch plugin. This plugin allows the designer to quickly mock up Salesforce user interface experiences using a collection of prebuilt components, such as base components, tokens, design patterns, and more. The plugin also provides access to the Salesforce Lightning resources for their design and prototype, such as icons, fonts, colors, and images. The plugin is compatible with Sketch, a popular design tool for creating user interfaces.

Reference:

: Salesforce Lightning Design System
: Sketch Plugin

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QUESTION: 71

The UX Designer at Cloud Kicks is asked to make the website size and content adapt to the screen size, platform and orientation.
Which design should the design use?

Responsive
Refactored
Reactive
Proactive

Answer(s): A

Explanation:

The design that the UX Designer at Cloud Kicks should use to make the website size and content adapt to the screen size, platform and orientation is responsive. Responsive web design is a web design approach that uses HTML and CSS to automatically resize, hide, shrink, or enlarge, a website, to make it look good on all devices (desktops, tablets, and phones) 1. Responsive web design is not a program or a JavaScript, but a set of best practices that include using media queries, flexible grids,

fluid images, and breakpoints to create a layout that can respond to any device being used to view the content 2. Responsive web design is one of the learning objectives for the Salesforce User Experience Designer certification 3.

Reference:

[Responsive Web Design Introduction], [Responsive design - Learn web development], [Salesforce Certified User Experience Designer Exam Guide] https://www.w3schools.com/html/html_responsive.asp https://www.w3schools.com/Css/css_rwd_intro.asp

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QUESTION: 72

Cloud Kicks (CK) isgoing to conduct some interviews surveys with users to better understand their

Purchasing habits. CK's UX Designer wants to get the most accurate view of customers' purchasing behaviors using these research methods.
Which two response biases should the designer be aware of when interviewing or surveying users? Choose 2 answers

Social Desirability Bias
Randimized Bias
Objectivity Bias
Recency Bias

Answer(s): A,D

Explanation:

When interviewing or surveying users, the UX designer should be aware of the following response biases that can affect the accuracy of the data collected:
Social desirability bias: This is the tendency of respondents to answer questions in a way that they think will make them look good or conform to social norms and expectations. For example, when asked about their purchasing habits, respondents may underreport their spending on luxury items or impulse buys, or overreport their spending on charitable causes or environmentally friendly products. Social desirability bias can be reduced by ensuring anonymity and confidentiality, using indirect or less sensitive questions, or using implicit measures. Recency bias: This is the tendency of respondents to recall and emphasize the most recent events or experiences, rather than the ones that occurred earlier or more frequently. For example, when asked about their purchasing habits, respondents may base their answers on their last purchase or the last month, rather than their average or typical behavior over a longer period of time. Recency bias can be reduced by using specific and clear time frames, using multiple sources of data, or using longitudinal methods.

Reference:

: [What Is Response Bias? | Definition & Examples]
: [Types of User Research Bias and How to Avoid It in Your UX Design] : [Social Desirability Bias: Definition, Examples, and Solutions] : [Recency Bias: Definition, Examples, and Solutions]
: [Recency Bias in User Research]
: [Social Desirability Bias in Survey Research]

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QUESTION: 70

Explanation:

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QUESTION: 71

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QUESTION: 72

Explanation:

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