Free T4 Exam Braindumps (page: 5)

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Which of the following is a qualitative method used to obtain audience data?

  1. Focus groups
  2. Benefits enrollment data
  3. Age and education segmentations
  4. Demographic data
  5. Focus groups

Answer(s): A



Key messages must be aligned with which of the following?

  1. Communication objectives
  2. Sphere of experience
  3. Evaluation methods
  4. Senior management values

Answer(s): A



How does a theme help a communication campaign?

  1. It uses music to create emotion
  2. It draws attention to it and creates interest
  3. It simplifies the message
  4. It helps diminish negative feedback

Answer(s): B



What is one reason for using face-to-face communication?

  1. Allows for employees to access information when they need it
  2. Allows for the target audience to go at their own pace
  3. Provides for real-time interaction and feedback
  4. Provides consistency

Answer(s): C






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