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Strategic Communication in Total Rewards Questions 21–25 (page: 6)

Updated On: 10-Feb-2026

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QUESTION: 21

Which of the following activities should be conducted during the implementation step of the communication campaign?

Identify objectives
Evaluate success
Determine the budget
Gauge audience reaction and feedback

Answer(s): D

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QUESTION: 22

When should the communication campaign be evaluated?

Immediately following the creation of the campaign
Whenever the data is available to the communications team
After the initial rollout and again four to six months later
When financial resources become available

Answer(s): C

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QUESTION: 23

What is considered a soft measure of communication effectiveness?

Employee awareness, understanding or satisfaction
The amount of money spent on the communication campaign
Data on productivity and turnover

Answer(s): A

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QUESTION: 24

Why is it important to be aware of organizational changes when managing a communication campaign?

Because any significant change will require a new campaign
Because the success of any communication campaign relies upon a lack of change
Because they may result in changes to the campaign, timeline or budget

Answer(s): C

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QUESTION: 25

The degree of openness regarding compensation communications is generally influenced most by which of the following?

Corporate culture
The presenter
Legal requirements
The channel used

Answer(s): A

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