QUESTION: 1

An Adobe Campaign business practitioner is working on a new product launch and wants to launch similar marketing campaigns over a period of 6 months targeting all the existing customers. The business practitioner has used the existing campaign template for the new campaign but certain jobs for the campaigns, like control groups, approvals, and seed address, are not seen in the template.

Where can the practitioner find the correct settings in the template to resolve this issue?

Control Population Option in Advanced campaign settings
Configuration Option in Advanced campaign settings
Job Execution Option in Advanced campaign settings

Answer(s): A

Explanation:

According to the Adobe Campaign Classic Business Practitioner Exam Guide, one of the tasks that you should be able to perform as an Adobe Campaign Business Practitioner is to determine the correct campaign template.

Based on my web searches, I found that seed addresses are not managed via standard profiles and targets, but in a dedicated node of the Adobe Campaign hierarchy. Therefore, they are not part of the campaign template settings.

Similarly, approvals are not part of the campaign template settings either. They are managed by
creating a workflow activity that requires approval before sending a message.

However, control groups are part of the campaign template settings. They can be configured in the Control population option in Advanced campaign settings.

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QUESTION: 2

A campaign is sent past the end date. What is the result?

The campaign sends as usual.
The campaign does not execute past the end date.
The campaign continues to send with outdated data.
The campaign prompts for an updated end date.

Answer(s): A

Explanation:

Adobe Campaign allows you to create different types of campaigns, such as recurring campaigns, periodic campaigns, or transactional messages. Each campaign has a start date and an end date that can be defined in the execution schedule.

However, these dates are not used to control the campaign execution. They are only used to display the campaign information in the Calendar UI3. Therefore, even if a campaign is sent past the end date, it will not affect its functionality.

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QUESTION: 3

A business practitioner created a budget campaign template to control scheduled invoiced marketing. After creating the campaign template and defining the job parameters (as shown below), the business practitioner was unable to see the link to configure budget details.

What should they configure to enable budget detail properties?

Activate Marketing Resources
Activate Targeting and Workflows
Activate Expenses and Objectives
Activate Distributed Marketing

Answer(s): C

Explanation:

According to the Adobe Campaign Classic Business Practitioner Exam Guide1, one of the tasks that you should be able to perform as an Adobe Campaign Business Practitioner is to control costs.

Adobe Campaign lets you control scheduled, committed and invoiced marketing costs and to break them down by category using the Marketing Resource Management module1. This module allows you to define budgets for your campaigns and programs, as well as providers and stocks.

To enable budget detail properties for a campaign template, you need to activate the Expenses and Objectives option in Advanced campaign settings1. This option will display a Budget tab in the campaign template where you can configure budget details such as cost entries, providers, stocks, etc.

Reference:

https://experienceleague.adobe.com/docs/campaign-classic/using/mrm/controlling- costs.html?lang=en

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QUESTION: 4

A retail company would like to send a promotional offer to their loyalty customers which is redeemable by a phone call to their customer call center The segmented population for the send is 23,500 and the customer center is equipped to redeem 5,000 offers each day.

How would a business practitioner ensure that the offers are controlled in a sequential send?

Create multiple segments of 5000 to be sent sequentially and apply pressure rules to prevent marketing fatigue
Create an incremental query and apply the Capacity Typology rule to exclude the messages when ® the limit of 5000 is reached
Create an incremental send for 5000 offers and apply the Filtering Typology rule to exclude the () messages when the limit is reached
Limit the 23.5K segment to segment of 5000 each day and apply the Control Typology rule to exclude the messages when the limit is reached

Answer(s): B

Explanation:

Adobe Campaign allows you to send messages across different channels, such as email, SMS, push notifications, etc. You can also configure and schedule your deliveries according to your business needs and objectives2.

To ensure that the offers are controlled in a sequential send, you need to use an incremental query and apply the Capacity Typology rule3. An incremental query is a type of query that lets you select a subset of recipients based on a fixed number or a percentage. The Capacity Typology rule is a type of typology rule that lets you limit the number of messages sent per day for a specific channel.

Reference:

https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/key-steps- when-creating-a-delivery/steps-sending-the-delivery.html?lang=en

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Pass your Adobe Campaign Classic Business Practitioner - Certified Expert exam with these free Actual Questions and Answers

QUESTION: 1

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QUESTION: 3

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QUESTION: 4

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