What do the percentages on the Hot Click report represent?
Answer(s): A
The percentages on the Hot Click report represent the number of clicks on a link divided by the total number of clicks for the delivery. Therefore, option A is the correct answer.The number of unique clicks divided by the total number of unique opens for the delivery is the Click-Through Rate (CTR).The number of unique clicks on a link divided by number delivered is the Click-to-Delivered Rate (CDR).The number of total clicks on a link divided by number delivered is the Click-to-Open Rate (CTOR).
A business practitioner needs to identify the total number of complaints for a given delivery by domain.What out-of-the-box report would provide this information?
Answer(s): C
According to the web sources123, Adobe Campaign provides several out-of-the-box reports that can help analyze and represent data for different purposes. Some of these reports are:URLs and click streams: This report shows the number of clicks on each URL contained in a delivery, as well as the click stream for each recipient.Tracking indicators: This report shows the main tracking indicators for a delivery, such as opens, clicks, bounces, etc.Non-deliverables and bounces: This report shows the number and type of non-deliverables and bounces for a delivery, as well as the breakdown by domain.Hot clicks: This report shows a graphical representation of the clicks on each link contained in a delivery.Non-deliverables and bounces. This out-of-the-box report would provide information about the total number of complaints for a given delivery by domain.
An Adobe Campaign business practitioner has been checking the delivery report of all the deliveries sent from Adobe Campaign one year ago from current date, but the data shown in the report is zero for all the deliveries.What is a possible reason for this?
According to the web source1, Adobe Campaign has default retention periods for standard tables that store data related to deliveries and tracking. These retention periods can be modified by administrators to comply with data protection regulations or performance requirements2. The default retention periods for some of the standard tables are:Consolidated tracking: 6 monthsDelivery logs: 6 monthsTracking logs: 13 monthspossible reason for the data shown in the report being zero for all the deliveries sent one year ago from current date is C. Tracking log table has data storage validity of only one year. This means that after one year, the data in this table is deleted and no longer available for reporting.
Following the first deployment of the client's news bulletin, the email was sent to brand advocates who had opted in. The Marketing team wants to visualize the peak period of reactivity.Which out-of-the-box delivery report would a business practitioner recommend?
Tracking Indicator report. This out-of-the-box delivery report would help visualize the peak period of reactivity by showing when recipients opened and clicked on the email.Adobe Campaign provides several out-of-the-box delivery reports that can help analyze and represent data for different purposes. Some of these reports are:Tracking Indicator report: This report shows the main tracking indicators for a delivery, such as opens, clicks, bounces, etc.Delivery Summary report: This report shows a summary of the delivery settings and statistics, such as target population, subject line, sender name, etc.User Activities report: This report shows the actions performed by users on a delivery, such as approval, modification, sending start/stop, etc.Delivery Throughput report: This report shows the number of messages sent per hour for a delivery.
https://experienceleague.adobe.com/docs/campaign-classic/using/reporting/reports-on- deliveries/delivery-reports.html
In the Tracking Indicators report, which metric identifies how many of the targeted recipients opened a delivery?
Answer(s): B
The metric that identifies how many of the targeted recipients opened a delivery in the Tracking Indicators report is Distinct opens for the population reached. Therefore, option B is the correct answer.The other options are:Sum of opens for the population reached: This metric identifies the total number of opens for the population reached.Distinct clicks for the population reached: This metric identifies the total number of clicks for the population reached.Recipient clicks for the population reached: This metric identifies the total number of clicks for the population reached, but only counts one click per recipient.
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