QUESTION: 21

A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.
Which option should an architect implement to meet this requirement?

Cname the demdex.net domain to demdex.mysite.com
Create a Profile Merge Rule using "No Authentication Profile"
Post a message requesting visitors to disable ad blocking software
Enable first-party Adobe Analytics domain and server-side forwarding

Answer(s): C

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QUESTION: 22

A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.
Which data partner's segment should the architect recommend?

Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France
Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale
Industry segments with coverage for financial services, health, media, and political
Derived segments from machine learning innovation to bring the depth and breadth of consumer insight to directly impact the full spectrum of marketing research and business objectives

Answer(s): B

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QUESTION: 23

An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.
The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years:
· Adobe Audience Manager
· In-house developed Content Management System (CMS)
· In-house developed Site Personalization platform that supports API-based integration · Adobe Campaign
· Adobe Advertising Cloud
· Adobe Analytics
What should a solution architect recommend to this client for experience personalization on the website?

Integrate Advertising Cloud with Audience Manager using out-of-the-box integration
Integrate Data Management Platform that integrates with client's existing website CMS and Personalization platform
Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs
Integrate the in-house developed Site Personalization platform using Audience Manager APIs

Answer(s): B

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QUESTION: 24

A client implements Search and Display media partners' remarketing pixels on its website to re- target site visitors with product offerings.
· None of these media partners currently have integration with the Audience Manager. · The client has implemented Audience Manager as its DMP solution to create richer target audience segments using the data points enabled from other data sources including the client's CRM system, media, site behavior, third-party data services, and email programs. · The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs.
Which approach should an architect recommend to activate the audiences from Audience Manager into the platforms of these media partners for targeting?

Share audiences via server-to-server destination
Leverage Customer Data Feed to share audiences with the media partners
Implement the media partners' remarketing pixel on more webpages
Share audiences via URL type destination

Answer(s): D

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QUESTION: 21

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QUESTION: 24