QUESTION: 9

An architect needs to devise a plan to capture user activity given the following scenario:
· A credit card company plans to run an acquisition program in partnership with a hospitality company.
· The hospitality company agrees to advertise the credit card company's product offer on its website to its current customers.
· The hospitality company redirects the current customers to the credit card company's website to apply for the credit card after clicking on the advertisement. · The hospitality company wants to track the members' actions on the credit card application pages in Audience Manager.
What should an architect recommend to meet these requirements?

Deploy Audience Manager tracking pixel on credit card application pages
Activate loyalty members' data using the services of an onboarding partner
Deploy Audience Manager DIL code on credit card company website
Enable server-side forwarding with the credit card company

Answer(s): C

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QUESTION: 10

A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels. · The client's IT organization has made the following digital investments:
· Adobe Audience Manager, Analytics, and Target
· CMS, CRM, and email platforms from third parties An internally developed data store Which approach should be used to meet the requirements?

Onboard CRM data to data store
Create audience segments in data store
Share data store audiences with AAM, Target, and their email platform
Onboard Adobe Analytics data using third-party service Create segments in AAM
Share audiences with Target and their email platform
Export CRM data keyed off of plain text email Upload file to AAM Share audiences with Target and their email platform
Onboard CRM data using third-party service Create segments in AAM Share audiences with Target and their email platform

Answer(s): A

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QUESTION: 11

A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet. Which audience sharing approach should an architect recommend?

Set up Cookie-type destination to track a website visitor's past activities.
Set up URL type destination because it is quick and does not require enabling Marketplace.
Set up Declared IDs export feed in AAM to share with the media partner.
Set up Server-to-Server destination with the media partner's Audience Manager account.

Answer(s): D

Reference:

https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/addressable- audiences.html

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QUESTION: 12

An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog.
Which AAM capability should be recommended to help expand the customer base for this new product?

Look-alike modeling
Audience Lab
CRM Data Onboarding
Media suppression

Answer(s): C

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Free AD0-E452 Exam Braindumps (page: 3)

QUESTION: 9

QUESTION: 10

QUESTION: 11

Reference:

QUESTION: 12