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Adobe AD0-E559 Exam
Adobe Marketo Engage Business Practitioner Expert (Page 5 )

Updated On: 1-Feb-2026
Page 2 of 11
PDF with 50 Questions

A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.
Which steps always need to be completed in order to accomplish this?

  1. Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User
  2. Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage
  3. Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout

Answer(s): B



Sally is the Head of Marketing Operations at a Global Tech company. She has noticed that the quantity of marketing emails being sent in a week is not being managed according to the guidelines set out in the playbook.
Sally would like to use the controls available in their Adobe Marketo Engage instance to ensure she can stop any over-communication by the Marketing Team across all regions at a global level.
Which option would be done in this scenario?

  1. Request a custom Duplicate Key from Support
  2. Set communication limits in the Admin.
  3. Marketers disable their program communication limits.

Answer(s): B

Explanation:

Sally would set communication limits in the Admin to stop any over-communication by the Marketing Team across all regions at a global level. Communication limits are settings that control how many emails a person can receive within a certain time frame. They can be applied at the account level, workspace level, or program level. Setting communication limits in the Admin will affect all workspaces and programs in the account. Requesting a custom Duplicate Key from Support or disabling program communication limits will not help Sally achieve her goal.



The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days. If there were 10 people in the Wait step when the step was changed, what would happen?

  1. The 10 people would remain in a 2 days duration.
  2. The 10 people would error out and skip the wait step.
  3. The 10 people would automatically follow the new duration.

Answer(s): C

Explanation:

The 10 people would automatically follow the new duration. This is because when a wait step duration is modified in an active smart campaign, it affects all people who are currently in the wait step as well as new people who enter the wait step. The new duration will be calculated from the time each person entered the wait step. The 10 people would not remain in the old duration or error out and skip the wait step.



David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.
What two fields would David use for this purpose? (Choose two.)

  1. Registration Source Type
  2. Person Source
  3. Acquisition Program
  4. Original Source Type

Answer(s): B,D

Explanation:

Two fields that David would use for this purpose are Person Source and Original Source Type. These are system-managed fields that capture information about how a person was created in the database. Person Source indicates which channel or method was used to create the person, such as Web Service API, List Import, Sales Insight, etc. Original Source Type indicates which type of source was used to create the person, such as Web Page Visit, Web Form Fillout, Sales Generated, etc. These fields can give David a high-level view of the lead sources without relying on user input or smart campaign logic. Registration Source Type and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads.



An Adobe Marketo Engage administrator is building a revenue model:



When validating the model, they received an error message.
What does the administrator need to do to correct the model validation error?

  1. Add triggers to all stage transitions.
  2. Add at least one SLA stage to the model.
  3. Add all stages to the success path.

Answer(s): C

Explanation:

The administrator needs to add all stages to the success path to correct the model validation error. This is because a revenue model must have at least one stage on the success path, and the success path must be continuous and sequential. The administrator cannot leave any gaps or jumps between stages on the success path. Adding triggers or SLA stages is not required to validate the model.



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