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Free AD0-E559 Exam Braindumps (page: 4)

Page 3 of 13
PDF with 50 Questions

A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.
The gated content is promoted via email to existing customers and via social media to reach a broader audience.
For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre- fill when they go to the landing page?

  1. Only for people who click the link in the email
  2. Only for people already known in the database
  3. For all people going to the landing page

Answer(s): B

Explanation:

The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead's record. If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill



An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:



In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:



Why have these tokens been set up in this folder?

  1. As an easy example to copy to all programs Inside the folder.
  2. So they will be available in all programs inside the folder.
  3. No reason. Tokens only have a function inside a program.

Answer(s): B

Explanation:

The tokens have been set up in this folder so they will be available in all programs inside the folder. Tokens are inherited from the parent folder to the child folder or program, so any tokens set up at the folder level can be used by any program within that folder. This allows for consistency and efficiency when creating programs and assets that use the same token values



David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.
Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?

  1. System
  2. Person/Lead
  3. Trigger

Answer(s): A

Explanation:

To time-stamp a custom field with the current date and time, David would use a System token in the "Change Data Value" flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.



Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign. There are no other triggers or filters in the smart list in the smart campaign.



Will the campaign process all leads who have a Marketing Opt-in value of True?

  1. Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out.
    list import. CRM, etc.)
  2. No, the campaign will only process web form fill out leads but not leads from a list import.
  3. No, the campaign will process only existing leads but not new leads.

Answer(s): B

Explanation:

The campaign will only process web form fill out leads but not leads from a list import. This is because the trigger "Data Value Changes" only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change. Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaign






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